|
Author: Skyler Cook Article source: http://www.a1articles.com/. Used with author's permission.
Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget.
Renting can be a wise decision when your company has decided to start exhibiting at trade shows, your company is new and wants to make an initial big splash with a smaller budget, or your trade show schedule has overlapping shows and you need a second display. When first developing a trade show program to drive, supplement, or diversify your marketing mix, it can be difficult to determine the best exhibit for your needs. Making a large financial commitment on an exhibit under these circumstances can be a daunting task. Analyzing your company's needs and choosing the right booth is integral to a successful trade show. It can be a good idea to rent rather than purchase a display even after you have done your research and decided on the best exhibit to fit your needs. This offers you an opportunity to "test drive" your exhibit. This renting strategy can also be used anytime you need to purchase a new exhibit, even if you have a trade show program already established.
Trade shows are huge undertakings, and when launching a start-up company with new products, trade shows are almost always in the marketing mix. Yet an exhibit, as integral as it is to a trade show, is one of the last things a marketing manager is thinking about when trying to launch a new company's concept, service, or product at an industry trade show. All the tasks that go into a show exhibit - transportation, drayage, installation and dismantling - can be major headaches when you have leads and clients to cater to, not to mention promotional materials and product samples. Renting often relieves this burden since most display rental companies handle the installation and dismantling, shipping and drayage of the rental display, which frees up your time to handle more important things.
Renting a booth may be a great idea when purchasing an exhibit is not an option. This greatly reduces the initial expenditure and allows you to maintain the visual presence necessary to generate leads at a show.
If you only attend one show per year, it may be more beneficial to rent a display and purchase graphics, however if your organization has a more rigorous convention schedule, it will be more economical to purchase an exhibit. Typically, after about four shows the rental booth costs would have covered the purchase of a new exhibit.
The best of both rental and purchase worlds is when the rental display company offers a rebate plan similar to OneSource Exhibits' Rental Rebate Program, which allows 100 percent of the rental fee to be applied toward the purchase price of a similar display if purchased within 90 days of the rental. This gives your company the flexibility to determine which type of display will work best for your trade show program prior to buying the exhibit. Call a OneSource Exhibits Consultant today at 800-767-8225 to learn more about our wide variety of rental displays. Gabriel McIntosh
© Copyright 2005 OneSource Exhibits
http://www.onesourceexhibits.com
Some Great Ideas on Staying Fit
Staying fit has so many positive ramifications. Do yourself a favour by understanding the basics of health and fitness described in this article.
Dog Days of Summer
August Gardening tips for the southwest.
Make Yourself Creative: Two Easy Idea-Generating Methods
Two methods to get you churning out new ideas like a an advertising exec. Methods are "It's X meets Y" and "Redesign This". Suitable for getting new ideas for b...
Joy and Laughter in the Workplace: Lessons From the Land of OZ
What lessons can executive seeking to build and effective team during turbulent times learn from The Wizard of Oz?
Let Your Children Help You Prepare for the Big Move
If you're moving to a new town or a new region, it can be
rough on your children as they may feel uprooted and
disoriented. This article has practical advice ...
Free High Quality Traffic - Just Press Submit
Imagine getting free, high quality targeted traffic to your website. How much would that be worth to you? What if you could get it for free?! Sound too good to ...
The Defining Moment: The Straw That Stirs The Drink Of Motivational Leadership (Part One)
Motivation is a critical aspect of leadership. But most leaders fail to realize practical processes to motivate people consistently. Here is a motivational-le...
What Can We Learn From the “Runaway Bride” Story?
The U.S. has latched on to the strange story of Jennifer Wilbanks, who is now known as the "Runaway Bride." The reason for this fascination? It's all about tr...
How to Cut Duty Cost and Increase Profit as an Importer
Import duties continue to be significant elements in the cost of international trade. Yet many companies and businesses still pay more duties than the law requi...
10 Reasons To Survey Your Visitors, Subscribers And Customers
1. To find out what type of content visitors want to see on your web site. This should increase repeat visits to your site.
MLM Training- The Secret of the Daily Success Actions of the MLM Millionaire
What do MLM millionaires do that the average do not? It can be found in this study that was recently completed. This will open your eyes and give you a direct p...
Saving Private Ryan in Iraq - Stop the Bleeding
I propose that we give soldiers an ultra thin material, which will either be an undergarment to their uniform or incorporated as a liner within that uniform. T...
Ormond Beach, FL: A Small Piece of Paradise
Within Volusia County, Florida, the small community of Ormond Beach claims the highest standard of living. Since its founding, the town has always been a Mecca ...
Three Steps to Give Your Strategic Plan Traction
We all agree Strategic Planning is a critical part of a company's success. All too often, however, strategic plans stall before they ever make it to execution -...
Using Ad Boards in Your Marketing Campaigns
Are you using advertising boards in your marketing campaign diet? If not, then why not? Many are free but are they worth the time? Get the facts now!
Major Symposium About Vagus Nerve Stimulation & Depression at the American Psychiatric Association
A major symposium about vagus nerve stimulation as a treatment for chronic or recurrent depression will be presented at the American Psychiatric Association's A...
How to Child Proof Your Home in One Day
Simple steps you can take to protect your baby, your family and yourself.
The Truth About Endowment Loans
Chances are you've heard of an endowment mortgage, but you're not quite sure what it is. Nowadays this unique type of mortgage is in the news everywhere and is ...
Keywords: The First Step To Recognition
Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of awa...
What is the Ultimate Lifestyle?
There's no right or wrong, good or bad - but you must be able to uncover the meaning of the Ultimate Lifestyle as it pertains to you, if you ever hope to achiev...
Teach Children The Skills Of Optimism
Optimistic thinking is a skill that all children can learn. But what are the basics of optimism and what are the first steps to teaching it? This article gives ...
Birthday Party Photo Tips – How to Make Yours Truly Stand Out
When was the last time you heard anyone exclaim: "THIS IS REALLY A GREAT BIRTHDAY PHOTO?" Can you say… NEVER? So, here we are, with another important birthday p...
Wow, Grandma Is Dating!
How to date at 50 plus...
Power of a Dream
As adults, we need to realize that the power of a dream will enable you to achieve whatever your ultimate "WHY" in life is.
|
Print this page