|
Author: Kal Bishop Article source: http://www.kabish.com/. Used with author's permission.
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
the Value of Being Obvious
One of the most interesting aspects of creativity and innovation is the general perception of obviousness.
A major block that falls under the general grouping "evaluation apprehension," is people's fear of being perceived as obvious or unoriginal. However, there are many benefits to obviousness, including:
a) Being obvious means that you are creatively thinking as opposed to critically thinking. By filtering obvious statements you are evaluating when you should be concentrating on generating a number of ideas that will be evaluated later.
b) Being obvious is a measure of the true self as opposed to the self that is presented to the world. Through sustained obviousness, it is possible to strip away the layers of blocks that prevent good ideas flourishing.
c) By preventing the obvious, you are not controlling evaluation apprehension.
d) Being obvious results in some of the most interesting and valuable ideas.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
Decision-Making: The Right Way! Why do some people end up with boring jobs, living paycheck-to-paycheck while others are sitting on top of the world? Did some simply make 'bad' decisions while...
Building or Renovating? 10 Things You Must Know Discover ten of the most important things to consider before beginning any kind of renovation. Save yourself a lot of time and money by putting in some careful ...
Review: The Dissociatives - Self Titled Daniel Johns (of Silverchair fame) teams up with the king of Australian Techno, Paul Mac. Together they form The Dissociatives, the latest pop-rock act to surfa...
Attitude Adjustment 101: Nine Ways to Transform You From Mediocre to Magnificent "Work on your career and you'll make a living. Work on yourself and you'll make a fortune." - Jim Rohn Regardless of the number of college credits or degrees y...
Targeting Those Trouble Spots Wouldn't it be great if you could get rid of that excess fat on your stomach or tighten up those hips and thighs? How many times have you tried diet and exerci...
4 Tips For Raising Your Search Engine Rankings Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn't have a good position in th...
Unleash Your True Potential Some time ago I attended a birthday party and met a young guy who just happened to be 30. I say young because when you're 47, that is a young age! He told me ab...
How To Prevent Your 3rd Party Merchant Account From Suspension Accepting credit cards for any web site through a third party merchant account also requires you as a merchant to safeguard against the possibility of expensive...
How To Market Effectively Even If No One Understands What You Do So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to...
Why Consumers Need a Nationwide Credit Freeze NOW Examines the need for nationwide laws which allow consumers to place a freeze on their credit profiles and protect themselves from identity thieves.
Finding Direction: Finding Passion Series - 2 of 3 In order to find the right direction for ourselves, we have to do some soul searching. What is it I want to accomplish? Why? What kind of person do I want to be...
How to Build Rock Solid Self Confidence You have probably noticed those people at work, school, and in your daily life that always appear to be self confident and on top of world.
Cutting the Cord Sometimes, after a relationship has ended, many of us have problems letting go. A lot of my clients often complain of feeling haunted or even possessed by the d...
Term Life Insurance - A Safeguard for Small Business Owners When looking for a good term life insurance policy, keep in mind some of the benefits of term life insurance to small business owners.
The Power of Personality Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are a...
Stepping Into Possibility Thinking To transcend the built-in limitations of our minds to resist fresh ideas is an act of will. We must choose to question the nature of our beliefs. We must choose...
Making Mom Happy on Mothers Day Mothers day is May 8th this year, are you ready? Are you in need of an idea for how to treat mom on Mothers Day that will not break your budget? How about ind...
Design A Spider Friendly Site To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the...
Website Creativity: Why It Matters Now More than Ever If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing bus...
Benefits of Human Growth Hormone - Increasing in the Level of Energy To get the benefits of HGH you must employ an effective technique. Several forms of treatment are now available in the market but one should be aware that not a...
Have Something Good To Say If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say.
Day Trading the Index Futures - How to Judge Good Entries QUESTION: If the SP futures fall through support and go straight down for another two points, and I want to get short, should I a.)enter immediately, b.) two po...
Great Relationship Advice: Declaration or Demonstration I think I might know where you are stuck. You see, there is a huge difference between declaration and demonstration. In my experience, most men have not made th...
Manderlays Meow Manderlay, the ginger tom, soars past his common beginnings to become the masterly beast his ancestors would be proud of. This is his tale.
|