|
Author: Lanard Perry Article source: http://www.dealslive.com/. Used with author's permission.
Successful Realtors know the importance of branding their
identities into the consciousness of the communities in
which they live, like the big boys; Pepsi, McDonald's,
Burger King, and other companies we know and have come to
trust.
Why is branding important? Think about it! When you want a
soda do you buy an unknown off-brand just because it's
cheap?
Or, do you reach for a Coke? I'm a Pepsi guy myself, but you
get my drift!
And why do you do that? Because there's comfort in
familiarity and you know what you're getting when you buy
it.
We spend mega bucks on name brand products just because
we've been inundated with their marketing campaign messages.
Don't believe me? Try this! Quick, who said "Have It Your
Way"; "Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I
was an ____ ____ ____, that is what I truly want to Be…".
Point made!
People support businesses and products that they are
comfortably familiar with, even when the familiarity is
solely based on marketing campaigns, while avoiding the
unknowns.
The same is true for homeowners wanting to list properties
for sale with real estate agents. Unless there's a
compelling reason to do so they're not going to list their
property with a rookie agent, or worst yet somebody who's
been in the business for years, but who hasn't really been
in the business. Know what I mean?
Now, we may not like it but we do understand it. Still, it's
difficult for newly licensed and even some veteran real
estate agents to make a living selling real estate because
of it.
So how does this impact you? It doesn't if you have
thousands of dollars and can afford a couple of years to get
beyond it.
But if you're relatively new to the profession and have
limited resources you just might have a problem.
Established agents have already put in time and money
cultivating their images, and when people in their
respective communities want to buy or sell real estate they
think of them - not you.
So, what can you do about it? Lots actually, but for now
I'll focus on one thing; farming prospects.
Why? Because when done right you can easily put hundreds of
business cards, letters and other marketing materials in the
hands of known sellers and potential buyers every month.
Simply stated, the more people you contact the sooner you
brand yourself as an agent worthy of consideration. Anything
short of this is whistling in the wind.
Take a moment and honestly assess your situation. How many
contacts are you presently averaging - daily, weekly,
monthly?
Are they random contacts (shotgun approach) of people who
might be interested in your services, or with real prospects
known to need services right now (laser beam approach)?
A good real estate listing system can help put you on a fast
track to gaining name recognition within your community in
months, instead of years. And it won't cost you thousands of
dollars to implement.
Let me suggest, though, that you avoid systems that appear
complicated, or that are hundreds of pages long. If it takes
days to read and weeks to comprehend whose really going to
read it and follow through to boring completion, anyway? Not
me!
Also, consider the following before committing to a
particular listing system.
1. Does it come with a satisfaction money back guarantee?
2. If you're buying on line is a contact name and phone
number readily available on the website?
3. Can you reach anybody or get a response to a message when
you call before buying?
If the answers to any of the above are a resounding "no"
then I suggest that you put your credit card back in your
pocket and continue looking.
Proceed with caution, but do proceed, as you need a system
that'll give you a competitive advantage.
Summarily, a good real estate listing system can help you
brand yourself relatively quickly. So, get one as soon as
you can and start claiming your share of the market! Lanard Perry is the author of "Farming Expired Listings", a
real estate listing system that shows Realtors how to secure
1-2 real estate listings a week. Get a FREE Sample Chapter at
http://www.farmingexpiredlistings.com
The Newest & Hottest Baby Trend - A Baby Spa Party
The article features 5 easy steps that one can easily do in the comforts in their home to create a baby spa. Becoming a parent is a transforming expereince and...
The Past, The Present, And The Future: A Compulsive Gambler’s Thoughts Through Poetry Part 3
The Past, The Present And The Future, A Compulsive Gambler's Thoughts Part 3 is a collection of poems that express what I was going through during the last ten ...
Affiliate Marketing at a Glance: Helpful Hints
Regarded as one of the choice Internet marketing systems offered to small businesses, affiliate marketing has caught the attention of accomplished entrepreneurs...
Foolproof Customer Service Strategies (That Only A Fool Would Try!)
Ever notice how customer service varies from store to store? You walk into some stores, and before you can say "Buzz off!" a salesperson asks "May I help you?"...
Teamwork in the Workplace: A Definition
From our observation and studies on teamwork in the workplace, we have found three primary conditions that have to be met in order to attain higher levels of te...
Home Loans and Mortgages – Tips to Avoid Foreclosure
With today's high prices and economic uncertainty, anyone can find themselves temporarily unable to make mortgage payments. Here are a few options for avoiding...
Can Anyone Become A Successful Business Person?
What you absolutely need to succeed in any business.
Barbequing, a Fun and Convenient Way to Make Dinner
There's nothing more enjoyable than having friends and family gathered around amidst the wonderful smells of charcoal-grilled prawns, vegetables and selected fa...
You Choose To React or Respond
Each day, we must decide how we will spend our precious 24 hours and deal with all that the world presents to us. We choose how we will be affected by both ever...
10 “No Money Down” Ways to Buy Real Estate
Turn the Television on any Sunday morning and you'll find yourself in the middle of a "how to buy real estate" infomercial. Can you really buy a house with no d...
The Process of Developing Meaningful Goals
Here we describe a method of developing meaningful goals and objectives. You must decide how your objective will be measured, what you want to be accomplished,...
Fender Guitars: Tradition that Never Gets Old
Fender Guitars (some simple review and history of the make)
Aromatherapy - End the Embarrassment of Nail Fungus
Most people don't know what they can do to eliminate nail fungus. To date most creams have not worked because they could not penetrate the toenail to reach the ...
Search Warrant
Search Warrant So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your ...
A Magnificent Obsession Is The Best Medicine!
The idea I'm about to share with you can bring you the greatest hope. It can bring you happiness beyond anything you've ever dreamed. It can present to you the ...
What To Look For In USPS Mailboxes
You will find quality and affordability when you shop for
USPS approved mailboxes. Durable, rugged mailboxes that
assure the safety of your mail and carry the s...
Paint a Picture With Your Words
Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a v...
How to Maximize Goals, Affirmations and Visualizations
By paying attention to your thoughts and feelings while practicing techniques such as goal setting, affirmations and visualizations, you can achieve exciting re...
Weight Loss Recipe: Oven Fried Chicken
Enjoy the sensation of fried chicken without the extra calories of deep frying. This recipe is sensational either hot or cold and is great for taking to work t...
Converting Traffic into Sales
Ever been in the situation where you have spent a long development time creating your website to sell products, then spending an immense amount of time attracti...
Your Administration Team - Look After Them
In most organisations the administration/support team, although they can be acknowledged as being important to the business, they are treated as if they're not....
Unleash The 14-Hour Commitment In Your Life And Win
The 14-hour commitment is an incredibly effective, easily implemented practice of exposing yourself to massive amounts of positive material to create a change i...
A New Definition of Buyer Beware
A story of how shopping online can go right and still get you in trouble.
The Wrap on Ag Plastic
While driving through Pennsylvania farmland, you have probably noticed an increased amount of white plastic bundles stacked in lines or piles along farm buildin...
|
Print this page