|
Author: Barry Volk Article source: http://www.webbanner.com/. Used with author's permission.
You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?
With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.
The majority of advertisers use the free production services that radio and TV stations offer to save money. The fact is: Most Radio and TV production departments are overworked and many are burned out. In most cases, the same person writes and reads the majority of the spots on each station, recycling old ideas and trying to change their intonation and enthusiam for each commercial. Is that really what you want for your campaign?
It's possible to seperate yourself from the clutter of bland, burned out creative that is circulating in epidemic proportions on radio and television these days. With music you can build the intensity under the voice-over copy so that the person reading your script can speak in a natural voice with the excitement building underneath. That excitement should lead into a compelling singing tag line that people look forward to hearing and will remember. The name of your business and your positioning statement... just like on your business card. Your musical identity. Maybe use it in the beginning of you spot as well?
With the aid of the internet search engine, you can find a great resource for the creation of such an identity. When seeking out the right music production house or jingle company, listen to as much of their work as possible. Compare overall quality. There are "one hit wonders" out there who may have one jingle that you like but the rest of their work is sub par. There are large jingle factories that have done some good work but are so large that you lose the personal touch and the buck tends to get passed when you want to make changes and suddenly no one is accountable. Don't gamble. Take your time and do the research. Talk to the person who will be the writer and producer and get a feel for them before you commit.
It's all about taking the time to find the right team. Barry Volk is a former Staff Songwriter/Producer with ABC and Screen Ems/EMI Music Publishing, Musical Director for the West Coast Theater Company, National Director of Marketing for Metro Networks (A Westwood One Company). Barry is currently owner of Sound Advantage (A Musical Identity Company Since 1993).
http://www.soundad.com
Lotto System: Interview With The Creator Of Lotto System That ROCK The Market!!!
This article is about a personal interview with creator of Lotto system
Three Effortless Ways to Win the Paperwork Battle
An article of 919 words with a focus on: setting up your paperwork system and how to use the four D's: Do It, Delegate It, Decide or Dump It.
8 Tell-Tale Signs That Forecast Writing Success!
"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." -Stephen King
Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it up or leave it for anothe...
Anamchara - The Value of Ritual
We all have rituals.
Selecting The Table At Texas Holdem Poker
This article is focussed on Texas Holdem Poker in the Limit variant and the selection of tables before you begin to play.
British Families and Debt
There is current concern from the Bank of England that British families are getting deeper into debt, however, it has been said that lenders are putting themsel...
Mortgage after Bankruptcy - Bankruptcy Discharged Yesterday? Purchase a Home Today!
So you have been through a bankruptcy and surely have been
told to wait at least two years before applying for a home
loan. Waiting two long years without any g...
How to Talk to a Woman
Asking a woman out on a date is only the first step. Learn how to talk to a woman on a date and keep her interested.
How to Find the Best Online Loan for Your Needs
When trying to find the best online loan to fit your needs, it's important to keep in mind that finding the best loan might take a little time and effort and th...
Manifesting Your Abundance
Manifesting your abundance is a simple law just like everything else...
Marketing Hesitation Costs Dearly
Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Consider these areas, examine where you mi...
Leverage - Margin Debt
What is leverage?
Leverage - how it works?
Leverage - are there any trap?
Rule No. 1 - Forget about reward, focus on safety
Rule No. 2 - the riskier the inve...
The Importance Of Incoming Links And Reciprocal Links
Building a web site is only the first step in a long process when starting an online internet business. You need traffic to your web site and the best way to ge...
Deriving Due Care Practices from HIPAA and GLBA
Companies are finding that they will pay the price for not maintaining strong security controls and protecting their customers' information. They must proactive...
Know Your Muscle Building Exercises - The Back
We all have our favorite exercises for each body part but sometimes it is useful to look at our training program from a different perspective. This article outl...
What Do Chinese Water Torture and Arguing with Children Have in Common?
Imagine you're totally strapped onto a hard, cold surface and you can't see anything around you. The room is silent except for the slow steady sound of water d...
Argue Your Way To Business Success
"Jack" (not his real name) is a vice president of a publicly traded company. Recently, Jack's stress and anxiety levels have been high enough to impact both his...
Flash Deadly Sins (That Can Kill Your Web Business)
Looks like every client wants a Flash site these days but the reality is...as flashy as these sites may look, there are many negatives you may want to consider ...
How to Get Free High Traffic Links to Your Website
Learn an easy way to get free highly targeted high traffic links to your site.
The Aim of the Name
The right name attracts business. Does yours?
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure c...
Aleve, Vioxx, Celebrex, and Bextra: What You Need To Know About Arthritis Pain Medications
An article concerning important information about arthritis pain medication.
Deep Doghouse Communication for Angry Men
Many times when an angry or rageful man comes into the office to see me for the first visit, he is in a deep crisis. Such was the case with Jerry. He was in t...
|
Print this page