|
Author: Andy Beard Article source: http://niche-website.blogspot.com/. Used with author's permission.
Article distribution is currently booming on the internet.
Authors do it for a number of reasons:
- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search
engine position.
- You have the possibility of secondary traffic if your
article is picked up by a popular website or ezine.
Various products and services have become available that
help you distribute your articles to the 100s of article
directories and mailing lists.
a) Software that speeds up maunal submission, or can in some
cases do this automatically.
b) Services that distribute articles in your name
c) Services that distribute articles on your behalf, but in
their own name.
The Double Edged Sword
Many people pay a premium rate for article distribution on
their behalf, without the worry of having to join various
article directory sites as a member, giving their own email
address, and receiving lots of emails from various Yahoo
groups.
Unfortunately what they don't realise is that often this
devalues their work.
1) In the author section on many sites, the name of the
distribution service will be shown, not that of the original
author.
2) Author sections of many article directories are a unique
marketing venue. Many visitors will visit the author profile
before reading an article all the way to the bottom. Most
profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the
distribution service might be shown in the byline, not the
original author.
4) Many article directories allow an author to change or
modify their resource box. If an article was submitted using
an account owned by a 3rd party distribution service, that
avenue will be closed.
Complete Control
For authors who want complete control of their branding,
either submit manually, or use article submission software.
You will receive more emails, but can always have a special
email address for this purpose. Googles Gmail service I find
is an excellent choice.
Article Announcer and Article Submitter Pro are two examples
of such software.
Limited Control
Use an automated submission service that ensures you are the
author. There are services that signup for members to
directories on your behalf, using a username and password of
your choice.
One such service is Article Marketer.
The Inconvenience
You will have to confirm your membership to many
distribution points, and some will continue to send emails
containing articles from other people. Yahoo groups normally
allow you to select a digest mode, or to not receive emailed
articles at all.
Most of this is a one time effort, although you will have to
be on the lookout for important messages on the email
account you use.
The Massive Gain
They are your articles, and you should gain maximum benefit
from them.
Using article distribution is much like a varient of
Pareto's 80/20 rule. You potentially gain 80% effective
results compared to manual distribution, for 20% of the
work.
However if your method of article distribution doesn't give
you all the possible credit for your articles, rather than
80% effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools
such as Article Announcer or Article Submitter Pro gives you
complete control to achieve your 80/20 goals.
A service such as Article Marketer which gives you full
credit, and reasonable control, might be 70% effective, for
10% of the work.
Refining your processes, and only using the most effective
method where it benefits you the most, you can maximise your
return for the work invested.
I use a combination of service and software for my own
distribution. Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
On his blog Exploring Niche Websites you can read his review of 3 killer article submission products
The World of a Thousand Businesses! The Secret to Being Seen on the Top of The Mountain
The market online for any business is usually so over-saturated with companies that the selection process for a future possible client is a very tough one. Just...
Can a Yoga Prop Help Prop Up Your Practice?
Discover how using a yoga prop can help you get the most out of the poses and deepen your practice.
Whats My Life All About?
What's my life all about is the question so many of us ask ourselves, I'm sure you have asked yourself the same question, right?
Player Profile: 2005 Winner of the World Series of Poker
A little history and information on Joe Hachem, winner of the 2005 World Series of Poker tournament.
Custom Mini Blinds
In the mini blind market, you have three types of options: You can buy what is ready-made and is widely available in retail stores; buy ready-made but cut to fi...
12 Powerful Motivational Tools That Guarantee Success
The standard for success across the globe is having a vision that compels you to succeed. Motivation is the key in accomplishing all your goals.
Top Ten Ways to a More Positive Outlook on Winter
Year after year I find more and more individuals saying to me that they were still waiting for the warm temperatures to arrive one more time before the snow com...
Moving Averages
Every day on CNBC-TV they show a 200-day moving average line superimposed on the stock price history. It seems they give great credence to this manufactured lin...
What Your Handbags Say About You
A number of handbag styles and colors as well as what each specific type of handbag says about the owner.
Maximising Google’s PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has p...
Download Free Ringtone to Cellular Phone
Music spearheads the ringtones industry. You can download free ringtone to cellular phone from websites. You can download free ringtone to cellular phone or you...
Cattleya Orchid Plant - Why They Are Not Popular
Why don't you see more cattleya orchid plants? What's happening to them? What can I expect? You will be surprised at the answers.
Reaching the Ultimate Level in Human Relationships
No one in the crowded shop gave a second thought to the very
ordinary brief verbal exchange between the butcher and one of
his customers. Except for one extreme...
Vagus Nerve Stimulation and Depression
The FDA's Medical Devices Panel recommended approval of vagus nerve stimulation as a treatment for chronic or recurrent depression. This article is an introduct...
Bridging the Gap – through Bridging Loans
So though bridging loan offers an easy method of obtaining cash instantly, it must be used with caution. This may lead you to pay much more than what you drew a...
Life Purpose: How To Be in Love with Life
Falling in love is wonderful! There are great similarities between falling in love with your dream partner and falling in love with your dream life. Find your...
Internal Prisons: The Thief of Productivity and Quality in our Workforce
Ex bank robber turned professional speaker and author gives insight into freeing our workforce from their internal prisons.
How to Buy Used or Surplus Circuit Breakers
For homes or businesses trying to cut costs, used circuit breakers may be an option for their electrical needs. You can visit several online stores that carry a...
Ill Alert The Media
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.
Thune Republicans: Sudden Friends of the Working Person?
Defenders of embattled U.S. Senator John Thune (R-S.D.) have suddenly become champions of the common person in their defense of his role in the MetaBank/Dan Nel...
Building or Renovating? 10 Things You Must Know
Discover ten of the most important things to consider before beginning any kind of renovation. Save yourself a lot of time and money by putting in some careful ...
Where to Find Discount Wedgwood China
There is not a lot of discount Wedgwood China available, although, given the prices of some of the items in the line, any discount is greatly appreciated. You m...
Alternative Health Treatments for People Who Give Too Much
Are you one of those people who is always giving time and energy to other people, but spend little time on yourself? Sacrificing yourself for the benefit of ot...
Cinco de Mayo Recipe
At a loss for this holiday's menu? Bratwurst just won't do it, nor lamb. Something that's good with many margaritas should do the trick...
|
Print this page