Navigation: Main page

Order articles by: Submission date | Article title

Go to page: [ 1 ] [ 2 ] [ 3 ] ... [ 8 ] [ 9 ] [ 10 ] [ 11 ] [ 12 ] [ 13 ]

Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree ...

Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interesting...

Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your p...

How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your c...

Brand Components
Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of the components that come to make up your brand?

Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message? Thinking in terms of architecture, a building that looks great and catches your attention is p...

Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a m...

What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations. Ponder over the following questions prior to wri...

No Logo? Launching A Business Without a Logo Can Sabotage You
Designing your own marketing materials when you launch your business, instead of having them professionally created, will make getting initial clients more difficult, and may result in a business that will not succeed. Here are several reasons why this is not the best idea.

9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!

Three Brand Identity Myths That Will Bring Your Business Down
Having a Brand Identity is incredibly important to your business's success. However, many business owners have some misconceptions about brand identities that can damage their businesses, and I've discussed those here.

The Art of Successful Branding
From your name and logo to your business philosophy and corporate mission; from your advertising campaign message to your design elements; from your products and services; all that is owned, produced, stated, sold and marketed by your company falls under the broad heading of your Brand.

Effective Public Relations Essential for Personal Branding
Effective public relations is essential for building a powerful personal brand according to personal branding expert and author Thomas Murrell from 8M Media and Communications.

Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their business name. But your company name is your identity to many peopel -- so it's important to right the first time.

Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. Next time you consider reducing your price (and profit margin), try value-pricing strategies instead.

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
If you're in business and you're not branding, you're already three steps behind everyone else. If you're talking about Branding or embarking on Branding efforts, but you're not really clear on what it means, you are part of an uninformed majority that is doing itself more harm than good. If you think Branding is something done to cattle with a hot iron, you have purchased the wrong book.

The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best dea...

Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepre...

Corporate Identity - A Rough Guide
The tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways' tail fin, ICI's letterhead or Sainsbury's checkout seem to come at a huge price.

Brand Lo-o-o-o-o-ve...
Stressing the importance of the branding relationship. Tips included.

Go to page: [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ] [ 10 ] [ 11 ] [ 12 ] [ 13 ]