Revealing the Roots: The Process of Building Brand How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree ...
Understand Brand Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interesting...
Play it Again Sam The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your p...
How To Create A Brand That Sticks Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your c...
Brand Components Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of the components that come to make up your brand?
Great Brands Depend On Attention To The Brand Architecture Do you have the architecture in place to make sure each and every brand contact sends the right message? Thinking in terms of architecture, a building that looks great and catches your attention is p...
Britney Spears Branding How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a m...
What is an Artists Statement & How Often Should It Be Updated? An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations. Ponder over the following questions prior to wri...
No Logo? Launching A Business Without a Logo Can Sabotage You Designing your own marketing materials when you launch your business, instead of having them professionally created, will make getting initial clients more difficult, and may result in a business that will not succeed. Here are several reasons why this is not the best idea.
9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!
Three Brand Identity Myths That Will Bring Your Business Down Having a Brand Identity is incredibly important to your business's success. However, many business owners have some misconceptions about brand identities that can damage their businesses, and I've discussed those here.
The Art of Successful Branding From your name and logo to your business philosophy and corporate mission; from your advertising campaign message to your design elements; from your products and services; all that is owned, produced, stated, sold and marketed by your company falls under the broad heading of your Brand.
Effective Public Relations Essential for Personal Branding Effective public relations is essential for building a powerful personal brand according to personal branding expert and author Thomas Murrell from 8M Media and Communications.
Choosing The Right Business Name Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their business name. But your company name is your identity to many peopel -- so it's important to right the first time.
Value-pricing Strategy: Were not The Cheapest but... In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. Next time you consider reducing your price (and profit margin), try value-pricing strategies instead.
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands If you're in business and you're not branding, you're already three steps behind
everyone else. If you're talking about Branding or embarking on Branding
efforts, but you're not really clear on what it means, you are part of an
uninformed majority that is doing itself more harm than good. If you think
Branding is something done to cattle with a hot iron, you have purchased the
wrong book.
The Top 10 Strategies for the Positioning of Success Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best dea...
Are You Brand Worthy? Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepre...
Corporate Identity - A Rough Guide The tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways' tail fin, ICI's letterhead or Sainsbury's checkout seem to come at a huge price.
Brand Lo-o-o-o-o-ve... Stressing the importance of the branding relationship. Tips included.
Management From Within Inspiration and Management from Within - Part 2. The more you follow the path of exploration into the mystery of life, the more life becomes revealed to you. Li...
Choosing a Pet Rabbit Thats Right for You Having a pet rabbit can be such a rewarding experience. But with all the breeds, sizes and colors, how do you select the rabbit that is just right for you?
Organize That Stash! Do you control your stash or does it control you? I have become the master of my stash. When my husband found out that his sock drawer had become yet another pl...
Attract eBay Buyers Like Crazy! Discover how everyone can design their own professional looking eBay listings and attract more buyers!
Timer Magic for Writers If your writing muscle isn't in shape, writing a novel may seem like a sheer, unscalable cliff. ("Gee, I don't think I can write today. I left my climbing shoes...
Earthquake Structure Warning Lights for Infrastructure For those who live in Earthquake ridden California they know that Earthquakes are completely disruptive to our civilization. On a personal level they can be a p...
Management Development - Micromanagement Works! Ever been told not to micromanage your people? Because it irritates them and is a waste of your time, their time and leads to bad habits? Well it's all true. If...
Disgruntled You are in a bad trade and you've missed out on a great trade. You become disgruntled. You think to yourself that your trading plan must not be so great. You...
Five Secrets for Long-term Financial Success Five future proofing financial steps that we can all take to protect our current financial status, improve our future financial prospects and secure our long-te...
Ebooks Are The BEST Form Of Advertising! Think of your Ebook like a spider spinning a beautiful and intricate web. You can create quality traffic to your website using the power of Ebooks...
Business Process Methodologies I believe process is important and necessary. Documenting everything doesn't help because no one studies the document. We're too busy with our own little world....
Alternatives for Hormone Replacement Therapy Do alternatives for hormone replacement therapy exist? Yes! Available hormone replacement therapy alternatives consist of two primary forms -- synthetic thera...
How To Sell On Ebay & Keep Your Shirt Have you ever been delighted after a huge sale on Ebay. . .only to find out that your massive profit margin was whittled away by fee after fee after
fee after f...
Afraid To Buy A Horse At Public Auction? Let me share a short story with you about public horse
auctions and my friend Jack. I'll show you how to buy a horse at auction so you won't get
burned.
Will Your Epilogue Be – I Got All My Emails Done? Imagine you are looking down on your own funeral and assembled crowds are waiting to hear of your lifetime's achievements. The speaker moves to the platform and...
