Macintosh: Apples for Businessmen Contrary to popular belief, there is a lot more to the modern Mac than gorgeous design, trend-setting store architecture, iPods, and fantastic commercials. Mac has been in the shadow of PCworld for years, and this shadow needs to be shrunk. Macs offer business solutions above and beyond the call of duty and need to position themselves for the serious businessman in order to effectively increase market share and serious awareness.
Reinventing Velcro: The Importance of Brand Simplicity For those who think price and service are the only differentiating factors for their brands: this article is for you. Ever wondered why the simple elegance of Apple Computer lures millions of people into Apple Stores? Or perhaps why people are at such high risk for switching banks? The answer is simple. Literally.
Crazy About Packaging Packaging makes a world of difference. It could be the same product, but with a different packaging and consumers go wild! Freelance Graphic Designer and Writer who normally strategizes such branding and packaging designs finds herself a victim of her own trade.
Brand Strong Lance Armstrong has created more than a legacy; he has created his own brand of "The American Dream." Lance Armstrong is what Americans want to believe they can be, accomplishing what all Americans strive to accomplish in their lifetimes. There is no stronger brand promise in America than the opportunity to succeed. Lance Armstrong embodies that brand promise, securing his story in our considered set of heroes.
Call The Professionals! No, we don't mean Bodie and Doyle.... now I'm showing my age!
So you've started your new business and the purse strings are tight (We know, we've been there!) So why should you be paying out good money for a logo that you could do yourself?
Logo Design and Branding – Points to Remember Logo design is an indispensable part of brand building. The article explains the importance of a custom logo design while providing some valuable tips about a successful logo design.
The Power of Image - for Men Do you know what Image you are projecting? Are you wearing your tie so that the point falls at the belt buckle? Are you aware how others "perceive" you? Perception is reality. This article can help.
Marketing Options For Cleaning Companies – Part Two This is the second and last part of the series on marketing techniques that cleaning services companies can employ and how successful they are likely to be.
Brand You to Stand out and Shine Personal branding is an integral part of public relations. So here's some tips on how to Brand You ... to Stand out and Shine.
Prime Impressions To stand out in a crowd you need to make an impression. Read further to learn how you can make a "Prime Impression" with personal branding.
Whats The Aim of Your Name? The right name can attract business. The wrong one can repel it. What does yours do?
Strategy and Tips for a Successful Logo Design This article discusses some important strategies and tips that you should keep in mind while deciding on your logo design and how to get the best out of your logo. Also, informs you about some great logo design resources.
Branding Your Business To Make More Money Branding seems like a natural idea, why aren't more people doing it and how should they do it? Don't want to make more money, continue to do nothing for your company.
Do What Works Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message...
Your Small Business Name -- Important? You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about...
I Hate My Logo! What You Should Get For Your Money and Why Learn how greatly the symbolic significance of your corporate identity can impact your
business. This is a guide to educate you on how an experienced designer can help you
through a project whose outcome you will need to live with for years.
Self-Marketing: The I Focus Self-marketing gets you where you want to go. By focusing on other people you present yourself in the best light, leaving your audience with a nice flavor of who you are. Propose networking to your new friend, invite them to know you better, by asking about them. Network your market.
Insure Your Investment With current market conditions tossing most portfolios around, it would make sense to protect your portfolio. After all, the work we do significantly lowers th...
The Evils of Tanning Beds Getting tired of that pasty white skin? Well, contrary to what neurotics in the dermatology profession (and their cheerleaders in the conventional media) what ...
Unexpected Wisdom You can gain valuable ideas from unexpected sources. Here's what a teenager told me...
The ONLY Type Of Advertising People LOVE!! Using promotional items can create a sort of obligation marketing like no other tpye of advertising. People love receiving promotional items and most will keep...
Learning my Childs Way Home schooling. What is it? What does it mean to you? How do you home school? These were just some of the questions I had when we started thinking about hom...
“Google Friendly” Solutions to Graphic-Intense Sites We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will ha...
Fourth of July Safety Safety tips for the Fourth of July if you plan on using fireworks, glow sticks or sparklers. Don't spend your holiday in the hospital.
Play Ball To Get Fit Chances are if you've stepped foot in a gym or watched a television fitness program in the past year then you've seen the "big balls". You've probably wondered ...
Positive Thinking on Negativity The other day I bought an unusual piece of software: It runs positive affirmations on my computer, so they can influence me while I work. Sentences like "I am f...
4 Helpful Ways To Beat Shyness Over half of all adults identify themselves as shy. Shyness can get in the way of developing personal relationships and professional aspirations.
Attitude = Altitude, Its Really Up To You! Things are tough right? So what's important: what happens to you, or how you deal with it? Read on to learn how to get an attitude of gratitude, and learn some ...
The Art of Gutter Cleaning Cleaning gutters sounds fairly easy but there are quite a few tricks that could make the job faster and safer.
A Frugal Internet Marketing Strategy That Works! Small businesses are missing out if they create a web site and then do not do anything to bring traffick to the site. Unfortunately, search engine optimization...
Greenscapes: Energy Efficient Landscaping Energy use related to caring for a landscape can also be reduced with a carefully planned out landscape. When you have features that reduce lawn space, you do n...
Understand Brand Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the mean...
