What is Private Franchising? It is Nothing Someone Made It Up The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. The Federal Trade Commission saga.
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley? Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we?
FTC Reviews The Franchise Rule After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry?
McDonalds Supply Chain of Potatoes McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house.
Time To Revamp Your Visual Identity? Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want? This article shows you how to make your visual identity come alive and attract customers to your business.
Trademark: Do I Need One for My Business Name and Logo? Wondering if a trademark is important to you as a business owner? A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. The symbols TM and SM demonstrate the owner treats the mark as a trademark or service mark.
Branding Fiasco -- Better Be Who You Say You Are! Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: I want to order an 800 numb...
The Brand Called You The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past. We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand.
Brand Your Consulting Brilliance Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as "the ultimate driving machine," "don't leave home without it," and "just do it." Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered "brand brilliance." Brand your consulting brilliance because the future of your business depends on it.
Id Buy That: Getting A Brand Mindset Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating,
seeing, and getting. It's my favorite time of year. By now, kids are settled into
school, sweaters set free from mothballs, and it's an amazing time to... BUY.
Are You Brand Worthy? Are You Brand Worthy? Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
unclear.
Branding Is Not Selling Out: ITS SELLING IN Ever see an amazing band perform and wonder why you've never heard of them
before? Ever see an astonishing artist on the street and wonder why isn't their work
isnąt in a gallery? Ever see an astounding independent film and wonder why people
all over the world don't know about it?
Branding Yourself To Increased Profitability Most Realtors know the importance of identity branding and work at branding themse;ves. So, when real estate buyers and sellers need a Realtor they think of them...not you.
Power Your Word for Profit Discovering and owning a powerful word that reflects you and your business is the true key of successful branding...
Corporate Branding – Dont Forget Your CDs! Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the "new and more efficient" way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.
Your Business Logo and Color Scheme Logos and color schemes can be difficult to design, but they may make a lasting impact upon the customer. Here are some tips to help you design your own. This is especially applicable for small businesses dealing in crafts or gifts, and for website design.
The Importance of Branding - Can It Really Make a Difference? As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business.
Grammatical Mistakes DONT Sell When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunde...
Professional Car Care Businesses You Can Start If you are in the professional car care business you may be looking to expand your business, for that no one can blame you. But which add on service makes the m...
The Demand for Luxury Dog Beds A pet can be as important a member of the family as a child to some owners, and making sure they sleep well is a way to express that affection. In the past seve...
How to Maximize Goals, Affirmations and Visualizations By paying attention to your thoughts and feelings while practicing techniques such as goal setting, affirmations and visualizations, you can achieve exciting re...
7 Year Tribulation Everyone has heard what is the great tribulation but what exactly is it? Come read this article and find out exactly what will happen during these 7 years.
How to Write a Privacy Policy A Privacy Policy can be defined as the policy under which a company or organization operating a web site handles the personal information collected about visito...
Book Summary: The Seven Spiritual Laws Of Success This Article is based on the following book:
The Seven Spiritual Laws of Success
'A Practical Guide To The Fulfillment of Your Dreams'
By Deepak Chopra. M.D.
Pu...
Groundbreaking Work Groundbreaking work sometimes comes when one feels least like writing.
Think - Dont React Successful people have a deep understanding of their own minds. They're aware of their needs, their strengths and weaknesses, and their emotions. They're hones...
Low Carb Madness - Three Traps to Avoid This article explores 3 traps to avoid when using a low carb approach to weight loss. Find out how to keep from sabotaging your results.
Lessons From a Six Year Old The single most effective thing I ever did to grow my business (other than naming it after a flightless aquatic bird) was to stop offering "web marketing servic...
Selection Vs Direction As I have said many times before in this column it really doesn't make any difference what you buy - stocks, funds or indexes - it takes smarts to know when to ...
Exciting Costa Rica Honeymoon Vacations Couples experiencing their first Costa Rica honeymoon vacations are never dismayed. This scenic Central American nation is rich in nature and wildlife, with pr...
Dance Music for the Wedding Reception The most enjoyable part of the wedding reception is the dance music. When choosing dance music for your wedding, you need to decide if you want the services of ...
