Brand Name Identity in the Oil Business I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning.
Co-Branding in Automotive Service Businesses In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location.
A Successful Failure A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point.
Quality and Service - Yeah, Right! One of the critical drivers of business success is having a unique competitive advantage. Whenever I ask my clients what their competitive advantage is, realizing that there can be only one "cheapest" competitor, they almost invariably tell me that it is quality and service. The trouble I have with that is, if everyone provides quality and service, where is the competitive advantage?
Why You? -- Professional Identity Branding Your "brand"—reputation, integrity, performance, credentials, distinctive competencies and other important factors—shows in everything you do and differentiates you from your competition. Establish your brand up front: in conversation, in writing and in what you make people think about.
Franchisor Policies for Unlicensed or Sold Territories Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees.
The Role of a Visual Vocabulary in Brand Identity Design Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo...
Logo Files: Versions Of Your Logo That You Should Own Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).
When Search Engine Marketing and Trademarks Collide In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand.
Why Branding? How are you different from your competition? What makes your
business special?
Choosing the Right Color Palette We have developed several methods and approaches for determining successful color palettes for your company's identity.
Types of Logos What type of logo should you use for your company identity? Here are descriptions of the three types of logos you can choose from, and reasons why you might choose one over the other.
Differentiate and Dominate For you online or offline marketing and advertising efforts to be effective, you must get out of the commodity business and find your unique message.
Importance of Branding - Whats in a Name? This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.
Brand Your Name! Have you ever thought about branding your name? Does the idea sound too egotistic for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to success!
7 Branding Secrets: Ready or Not? Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can't be over-estimated. The Golden Arches are known worldwide.
Franchising is Virtually Fraud Free The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry.
Drop The High Street Drag - Shop For Style Online! Surely it's considered a major fashion faux pas - turning up somewhere in the same outfit as someone else. If the current crop of high street shops are anythin...
Stroller Facts And Tips People have been pushing babies around in strollers since the early 1700s. The modern stroller is a far cry from the strollers of old. Today you can buy a str...
Higher Prices Lead To Higher Profits Cutting your prices is more expensive to your bottom line than you might think. Discover the pricing strategies that can add zeros to your bottom line. Part on...
The Classy Way to Do WA All that driving through desert -- what kind of holiday is that? But Western Australia has much more than stretches of sandy horizon. Doing a road-trip along th...
The Tsunami: A Wake-up Call The sheer magnitude of this event cannot be comprehended by the human mind. We need to become quiet in order to really take in what has happened; we need to ask...
Music Copyright Copyright is a form of protection provided by the laws of your country to the authors of "original works of authorship," including literary, dramatic, musical, ...
Confessions of a Networking Junkie Lorraine Ball is a networking junkie! But unlike people with other addictions, she is not looking for a 12-step program to cure her habit, because she likes the...
Saving Dimes Can Go a Long Way From growing up with two older brothers and my father, I have learned that men hate change and I'm talking about monetary value not change like the changing sea...
Adult Men and Women Who Suffer From Chronic Depression This article focuses on the 4.5 million American adult men and women who suffer from the debilitating disease of chronic depression. There is a new alternative ...
Encouraging Contact Many promoters pull out all the stops to fill a venue but then miss the opportunity to maintain contact. With a little bit of effort and minimal costs it doesn'...
