Brand Boring or Brand Buzz? Ho Hum is not something you can take to the bank! Building a recognizable brand offers measurable results, measurable through increased response, increased traffic, and increased attention.
Mascots – The Killer Promotional Concept Mascots are typically puppets or dolls depicting a character or most usually an animal. These are employed to create an identity that sticks to your brain, and whenever you see something close to the Mascot you are reminded of the company or sports team that has that Mascot. This is an age old but powerful marketing concept; this article gives a simple run down of what it typically takes to create a Mascot for your company or team.
Corporate Logo Design – 6 Keys to Success 6 tips to create a successful corporate logo design. Basic steps that you need to follow to create a corporate logo design that would successfully exude your corporate identity...
Whats In A Name? When It Comes To Your Business, Plenty! The name of your business can also spark subconscious reactions in a customer that may drive them to you or drive them away. Words like quality, complete, executive, best, low-cost, and on time often spark positive reactions in the mind of the consumer. Words like cheap, discount, and used tend to create negative emotions. You'll notice that no one claims to sell used cars anymore, but the dealer lots are loaded with vehicles that are "previously owned."
Corporate Internet Branding is only Part of A Business Success It's not enough to create a snazzy Web site and expect sales to increase. You have to consider the entire strategy in order to ensure your business will achieve a higher level of success. Corporate Internet Branding is very important, but you also need to understand the other important aspects of your business, your target market and the product or service you are offering.
Business Case Study Automotive Detailing Franchise Company How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops.
Trade Journals in Franchising As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars.
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience.
The Very Basics of Design Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design...
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey The top 3 brands for quality, regardless of price, are identified for lady's fine watches, man's fine watches, lady's fine jewelry, lady's designer/couture apparel, major home appliances, home entertainment equipment, automobiles,and cruise lines. The winners in every category are not the most expensive.
A good logo vs. a FABULOUS logo If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo...
Internet Branding Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives.
The New Branding Awareness - A Value Based Concept When we are branding we are actually promoting who we are, either personally or professionally. What does your brand say about you? The new trend is about being Socially Conscious in all that we do. This article is an example of a personal brand.
Nike / Sears / Kmart There is a lot to be said for brand equity achievements in today's market, and when it comes to top of mind awareness and steadfast consumer loyalty, Nike is at the top of the list. How does Nike do it? What kind of measures does Nike take to protect, conserve and constantly bolster its brand? Perhaps it all comes down to exposure...
Blonds Have More Fun! Learn two ways to make your Brand a Blond Knight. In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories.
Business Image One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises in 23 states and four countries. It is an automotive and cleaning franchise. We always believed in image and cleanliness.
Staying Out of Trouble with Your Driver So what is it that's really causing problems with your driver? Is it a slice, a hook, or just flat-out inconsistency?
Tips for Creating Brilliant Business Names Tips, tricks and techniques used by professional branding firms for creating great business names. Discover the key components for developing effective, memora...
Virus and Adware - Fix them Both! We all get the odd virus now and then, but sometimes that one virus could cause so many problems. In this article I shall be going though just some of the probl...
A Basic Introduction to Blogging Web logging first appeared on the net in the mid-1990s. The term "web log" was initially coined refer to a server's log file and then expanded to include the me...
Put To The Sword Direct Answers - Column for the week of December 23, 2002 My girlfriend has an aggressive sense of humor. She teases and likes to parry put-downs. She says it...
How To Get FREE Publicity Whenever You Want ! What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and subst...
Forward Thinkers Stay Ahead of the Curve What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and test...
Why Soy Candles Are Better! Do you love candles? How many do you have in your house? Are they Paraffin or Soy? Read this article to compare the pros and cons of Soy Vs. Paraffin candles
A Guide to Shower Curtains Bathrooms do not always offer many opportunities to make style statements. Sure, you can paint the walls or change the flooring. You can buy a new rug or wasteb...
Online Dating Tips I know that in our busy world more and more of us turn to online dating as a viable way to meet potential new dating partners. With that being said, we should a...
Tips for Christmas Shopping for Babies and Infants Spend some time thinking about the baby and his parents and family life and try to tailor your decisions to what is important to them - is the family religious ...
Job Security Is Dead! Are You? This article discusses the current state of job security and provides some possible answers to help you start your back up plan.
Is Debt Negotiation Bad? Is debt negotiation bad? Well, yes and no. It all depends on your situation and how you view the negatives (and positives) of debt negotiation.
Does Your CD Cover $ell (Or Suck)? Far too many recording artists are losing radio airplay, press coverage and sales by not placing enough emphasis and importance on their CD covers. This articl...
Why Weight Loss Products Dont Work YOU ARE NOT TO BLAME, if you've tried many different diets and weight loss products and have still been unable to lose the weight. Your dieting efforts have be...
