Branding On The Web Is Like Mining For Fools Gold I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!...
Does Your Message Pass the Test? Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expendin...
Good Logos Make Great Sales Tools Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos. A logo is a unique visual image that represents a company or its products. It aims to creat...
Is It Legal? - Indecent Naming With Tradition When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due t...
Hiring the Right Graphic Designer for Your Small Business Hiring the right graphic designer -- a true expert -- is a bit more involved
than just randomly choosing someone from the Yellow Pages or hiring
your third cousin because he is creative and owns a new computer.
How Brand as an Intellectual Property has Led to Corporate Globalisation? Globalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation.
Branded Email: Email Branding is the Next Generation of Email For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color…)
What the Heck is Branding and Why Should I Care? There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! This article explains branding in simple terms, focusing on the small business owner.
Branding: Bring Back the Jingle! Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day." Why is this?
Product Positioning for Enterprise Software and Information Technology Companies Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Quite the opposite, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.
Why Should I do Business With You? It's the question that is on the minds of all our customers regardless
of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.
A Lesson in Branding from Paris Hilton Paris Hilton may be a filthy rich celebrity brat with questionable talent, but I'll be the first to admit she's got branding down to a science.
Branding: What Not to Do Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.
Powerful Insights You have never been in trouble, its your ideas that are creating the trouble. Drop those like a bad dream. Let go and true perception will appear... Solution ...
Keep the Referrals Coming A key method of our survival in the business and retail world is referrals. Referrals are always nice, because they come from someone on the outside of your com...
Article on Poetry and Two Poems Many people ask: who will be the literary giants of tomorrow, and most people think Harvard and hard work will do the trick; not so, look around, it has its own...
Internet Tip of the Week: First Impressions First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you...
How to Take Your Law Firm to the Next Level SO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your ...
30th Birthday Gift Ideas Choosing a birthday gift for a friend about to turn thirty years old can be a challenging task. You want to honor the special day with a unique gift, but not ne...
Youre Hired... I Think The ultimate tool in sales is words. There's a huge difference in the words you use to close a sale. When you use the wrong words you're likely to sound pathe...
Top 7 Manifesting Mistakes Those familiar with the Law of Attraction know how straightforward the deliberate creation process is: Like attracts like, so get in vibrational harmony with wh...
Why Not Juice-Up Your PR? Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, n...
How and Where to Buy Poker Chips Inexpensive, plastic poker chips are available just about anywhere. Higher end chips can be purchased at gaming stores and from a variety of online sources.
Lies, Damn Lies and Mutual Fund Returns How many times has this happened to you? You're at a social function and the conversation turns to investing. Pretty soon, people are comparing how well their i...
Beyond the Booth Tradeshows are an effective vehicle to market your products or services. Using them to build your sales and profitability is an effective strategy. Possibly so...
Is a Blog Right For Your Business? How do you know when a blog is right for your business? Learn why people start blogs, how they find their niche and how blogging tools can be used for more than...
The Non-business Business "Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing. One man may find happiness in supporting a wife and ...
20 Tricks to Help Get That Envelope Opened When your envelopes aren't opened, you can't make money! Before
you can get an order, the recipient of your mailing package must
first open the envelope. Unfo...
What Would You Change? When talking with people about their life, or their job, or their current situation I always ask: "What one thing would you change about your life?" People alwa...
