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Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.

Getting Started in the Mail Order Business. How Much Does It Cost?
This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the reader to evaluate whether he is financially able to embark upon a business venture that will bring about success.

Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list.

12 Ways to Reduce Postage
This article lists ways to reduce the costs of postage.

How to Write Classified Ads that Get Results Now.
Classified ads can be used to sell products directly from the ad. This works best for items costing no more than approximately $5. The best use for classified ads is to utilize them in obtaining inquiries

How to Create Your Own Mail Order Products
This article describes how to create your own mail order products.

Notable News - The Branding Myth
How many times have you heard or seen advertising for a graphic design company that states they do branding?

Too Dull? Too Sharp?
What is your image, and why should you care?

The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today's cutting edge world of business, you have to begin by thinking differently and by challenging the status quo. Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success.

Brand Identity and the CEO
"What do the most successful brand initiatives have in common?"

Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity.

Brand Identity - Corporate Identity and Brand Value
Building brand and corporate identity

Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy.

Build Brand Value BIG Time
If you are planning to maintain your brand as far as you can from the dark world of commodities, why not innovate by reconsider the category in which you compete and create your own rules.

Brand Awareness - Brand Identity
Remembering a good brand.

Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition. Branding is "The total emotional and intellectual involvement your prospects an...

Brand Building 101
Building your brand into a brand leader isn't easy.

Branding Strategy - Brand Identity
Branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa.

Boston Brand Building - Brand Identity Guru
MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision.

Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way?

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