Optimize Your Mailing List For Better Results A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list.
Play it Again Sam The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your p...
Play Your Position! - The Only Way to Win in Business Much like a soccer coach picks players who are strong in a certain position, customers pick businesses that are strong in their position. Customers do not trust (or pick) a business that does everything and anything.
Positioning and Branding - Brand Identity Guru Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way?
Power Your Word for Profit Discovering and owning a powerful word that reflects you and your business is the true key of successful branding...
Pressure Washing Companies and Co-Branding Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business.
Prime Impressions To stand out in a crowd you need to make an impression. Read further to learn how you can make a "Prime Impression" with personal branding.
Product Positioning for Enterprise Software and Information Technology Companies Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Quite the opposite, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.
Profitable Partnering Generate more visibility and value with the right partners and methods to become your kind of customers top-of-mind choice...
Putting You and Your Company in Position to Own Your Market Americans have always liked their coffee hot. But then Starbucks
made hot coffee desirable, in demand, and extraordinarily
profitable. And then Starbucks made coffee "cool" with its
super-popular iced Frappucino drink -- just as trendy,
fashionable, and universally appealing...
Quality and Service - Yeah, Right! One of the critical drivers of business success is having a unique competitive advantage. Whenever I ask my clients what their competitive advantage is, realizing that there can be only one "cheapest" competitor, they almost invariably tell me that it is quality and service. The trouble I have with that is, if everyone provides quality and service, where is the competitive advantage?
Quick Tactics To Brand Your Business And Make More Sales This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition. Branding is "The total emotional and intellectual involvement your prospects an...
Reinventing Velcro: The Importance of Brand Simplicity For those who think price and service are the only differentiating factors for their brands: this article is for you. Ever wondered why the simple elegance of Apple Computer lures millions of people into Apple Stores? Or perhaps why people are at such high risk for switching banks? The answer is simple. Literally.
Revealing the Roots: The Process of Building Brand How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree ...
Santa - The Brand Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
Selecting A Business Name - What's Involved? Awww, the almighty business name. Are you planning on starting a business? Do you really know what's involved in selecting an appropriate business name for yourself? In this article I will go through step-by-step what you need to know about creating your business name, searching for duplicate names, trade marking your name, buying a domain name that fits your name, and especially, how to register your business name.
Self-Marketing: The I Focus Self-marketing gets you where you want to go. By focusing on other people you present yourself in the best light, leaving your audience with a nice flavor of who you are. Propose networking to your new friend, invite them to know you better, by asking about them. Network your market.
Walt Disneys Failures Could Inspire Entrepreneurs You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering givin...
A Review of Scientific American Magazine Year after year when asked "what would you like for your birthday" I am proud to be among those who respond "another subscription to Scientific American."
4000 Year Old Secrets of Green Tea The Chinese have known about the medicinal benefits of green tea for over 4,000 years. But recent studies are just starting to unlock these ancient secrets of g...
A Look at Shower Curtain Rods Shower curtain rods give you a unique opportunity to showcase your sense of style. There are many different styles of shower curtain rods available.
Indie Artists Meet Clear Channel Execs Some painful truths and a whole lot of hope were on the agenda at the Music Boot Camp event sponsored by The Beat 94.5 FM in Vancouver.
AdSense Winning the Game Often those who have signed up for AdSense soon find out that the ads displayed often make no sense. You would think that with the AdSence and it's spider bot, ...
To MLM or Not to MLM? MLM has become a curse word in the marketing arena. Some programs even advertise "This is not MLM" as though that is a plus for it. Is MLM really bad?
Prepaid Cell Phones – Are They Right For You In today's world of communication technology, there's a lot out there to consider before investing in a cell phone plan. With a multitude of carriers offering ...
Breakfast of Failures "If you want to increase your success rate, double your failure rate." --Thomas Watson, Sr. Founder of IBM
Buddha Sex Slam bam thank you ma'am. Works for some, but not for most. There is a way to experience sex that deepens and enhances the experience to the next level. Whether...
Becoming An Affiliate Marketer: You Can Do It Becoming an affiliate marketer is an interesting and exciting process. There are so many programs out there for you to promote. You should think seriously befor...
Top Ten Tips (Part 2) Rules govern everything we do in life; even if those rules are of the
unwritten kind we abide by them and expect other people to do the same.
Why should writing...
