7 Branding Secrets: Ready or Not? Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can't be over-estimated. The Golden Arches are known worldwide.
9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!
A good logo vs. a FABULOUS logo If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo...
A Grand Slam for Milk? Current "Got Milk" advertising has a super sensitive Major League Baseball up in arms.
Is the advertising agency at fault? Or is MLB just feeling a bit testy? In order to answer
these questions, both brands and brand permissions must be taken into consideration.
A Lesson in Branding from Paris Hilton Paris Hilton may be a filthy rich celebrity brat with questionable talent, but I'll be the first to admit she's got branding down to a science.
A Successful Failure A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point.
Acquire, Then Rebrand Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.
All About Branding Corporate Branding...does not start at your logo and stops at your products.
Are You Brand Worthy? Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepre...
Are You Brand Worthy? Are You Brand Worthy? Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
unclear.
Articles: The Perfect Branding Tool Did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?
Blonds Have More Fun! Learn two ways to make your Brand a Blond Knight. In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories.
Boston Brand Building - Brand Identity Guru MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision.
Boston Web Design Branding - Brand Identity Guru A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing.
Brand Boring or Brand Buzz? Ho Hum is not something you can take to the bank! Building a recognizable brand offers measurable results, measurable through increased response, increased traffic, and increased attention.
You Know Youre Too Ethical When... Is everything online turning into the best man wins that figures out how to use deceptive practices or sugar-coat reality to the point of making your teeth ache...
The Benefits of Aluminum Flagpoles Aluminum flagpoles are the most popular flagpoles available, because they are strong, light, versatile and comparatively inexpensive. Appropriate for both comme...
Corporate Espionage in Franchising Franchising Trade Journals do not do well, because today with all the industry regulations only about 1800 active franchise actually exist in the US. Down sharp...
Congestive Heart Failure And CoQ10 Clinical trials have attempted to study the relationship between CoQ10 and many chronic diseases including, but not limited to, heart disease, cancer and AIDS. ...
Branding: You are the Brand As an entrepreneur, a small businessperson, you have to be ever so keenly aware of every minute detail and opportunity to brand yourself. You need to be the exp...
Buenos Aires Boom in Short-Term Apartment Rentals Since their 2001 monetary crisis, Buenos Aires has been experiencing an ever-expansive boom in tourism that has driven the short-term apartment rentals, for vis...
Dont Make Your Website User-UNfriendly! Web Design is a very subjective process. Your idea of what looks good may differ from the next person's. While wild backgrounds and flashing text were once cons...
The Gong - An Instrument Everyone Can Play A 70's glam rocker once sang, "Bang a Gong, Get It On!" Exciting stuff, but for safety's sake, you should know a little more about Gongs before you start bangi...
Why Men Need Body-Stockings I was not quite ready to go around boasting that I wear crotch-less body-stockings. I wore them all that winter, and the only one that knew it, was my lady...
Making Every Penny Count On May 25, 2005 and retroactive back to January 1, 2005 the IRS has redefined section 415 Compensation to include post severance compensation if it's paid withi...
Grow Your Business with Affiliate Marketing To generate additional business income, consider
expanding your business through affiliate marketing.
Here are three ways of boosting your business income
w...
Choosing the Right Online Shopping Cart Are you a website owner or a web designer/developer? If either applies, I would venture to say that eventually you'll need an online shopping cart for one of y...
Behold - The Mighty Baby Step! Clutter? What clutter? My friend Chris eliminated a major portion
of the deeply entrenched clutter in her mountain home, something she
has intended to do fo...
The Truth About Declawing Declawing a cat is an abusive practice. Being informed of a procedure and possible complications should be the goal of every responsible pet owner.
