|
Author: Scott D. White Article source: http://www.kabish.com/. Used with author's permission.
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don't have a brand strategy, or have an inconsistent brand strategy. A brand strategy company should realize there's probably a good reason you may not be paying attention to your brand strategy—you're busy running your business.
What you don't realize is that a proper brand strategy can make running your business easier and more profitable. A brand strategy is truly powerful, and a brand strategy company should be ready to help you find and develop the right brand strategy for your company.
Just how important is it that you hire someone who understands what makes a solid brand strategy? Consider this. Say you want to remodel your kitchen. If you were to do it yourself with no prior experience, it would take a lot of time and a lot of trial and error to get it right. That's why it's a better idea to hire a good contractor to get the job done right the first time and on budget. The same is true for brand strategy.
Creating the right brand strategy for your business requires research and a great deal of thought on how to creatively execute a brand strategy that captivates your audience. Then, it takes a talented group of creative branding strategy gurus to execute it. A branding company should be ready to be your "contractor" and develop a brand strategy that works for your business.
To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today. Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.
Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.
Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.
Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
The Secrets of Converting Come Bets
Most of us were taught to play the pass line with odds, and have two come bets up. Come bets are liked by most players because they represent the hot numbers. B...
How to Get a Good Diagnosis to See If Your Child Has ADHD
Your child's teacher says that you need to find out if your child has ADHD or not. What do you do? Here are some tips from the ADHD Information Library.
Six keys to keys build vision - point four
When in the midst of the kinetic like activities that vision attracts, it is all too easy to lose sight of its humble beginnings. Many an individual and organiz...
Five Powerful Tips to Ease Morning Sickness in Pregnancy
Get your morning sickness in pregnancy under control. Five unique tips to ease your morning sickness in pregnancy.
Anam Cara - Making Sense of Life
In Corrogue I am coming to my senses.
Healthy Eating Habits
Based on over 15 years of nutritional and dieting experience I describe and explains my current view on what constitutes
a healthy diet along with health promot...
The Sting
Direct Answers - Column for the week of June 28, 2004 Two days ago, purely by accident, I found out my husband was a member of an online sex and swinger service...
Beach Elopement
Guide to planning a beach elopement. Details to consider and think through.
Tummy Tuck – Cosmetic Surgery Procedure
A tummy tuck cosmetic surgery procedure will take about two to five hours, depending on the nature of the job. If you are only receiving a partial abdominoplas...
How to Use Graphs and Charts in Your Business Plan
Many people ask how many graphs or charts they should have in their business plans. As with most other business planning questions, the answer is "it depends." ...
AdWords Analyzer Review - Pros and Cons
Adwords Analyzer is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
Your Cats First Vet Visit
Your cat's first vet visit will be far more successful if you are prepared. This is an opportunity to use your vet's vital time to your best advantage... here's...
Beating Middle of the Night Stress
What do you do when you wake up in the middle of the night and cannot go back to sleep? Do you lie there tossing, stretch, panic, and feel your heart thumping? ...
Can I Eat Sugar Alcohols On My Low Carb Diet?
"Polyols" or sugar alcohols are commonly used as artificial sweeteners in a range of products, from ice cream to chewing gum. How do they fit in with my low car...
Change is the Only Constant
Fighting change or avoiding change are counterproductive. Embracing change is key to finding success in today's business environment.
Some Folks Pay A Lot Less Tax Than Others On Very Same Income–Did You Pay Too Much Tax In 2004?
This article gives the reader a few practical and legitimate tax reduction strategies.
Indoor LED Displays
To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED disp...
10 Tips for Living the Life of Your Dreams
Why are you here? What is your Purpose For Existence (PFE)? Don't let fear control you. We can either live a meaningless life, or a meaningful existence...
Laser Hair Removal Unwrapped
The indication for laser hair removal is mostly subjective. A desire for hair removal is the only criterion for laser hair removal.
Summer Skin Tips
Here are some ways to promote a healthy glow without exposing your skin to sun and UV rays.
How To Get Real
Imagination rules the world, and, in many cases, may be superior to perceived knowledge. However, it also has its shadow side. By recognizing this shadow side,...
Top 7 Reasons Why Your Business Should Use RSS
In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS. RSS (Really Simple S...
Knowledge Mapping
This article focuses on the basics of Knowledge mapping, its importance, principles, and methodologies.
Disabilities Stuttering
Stuttering, is at a disability?
|
Print this page