Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.
Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Everything marketing does should ultimately work in concert to make a firm's brands more valuable. There are many different tactics and strategies that go into strengthening a brand name: advertising, promotions, public relations, and research and development, to name a few. While companies use these and many other methods to strengthen their brands' positions in increasingly competitive markets, how can they measure the return on this work? More precisely, how can a company determine the worth of one, or any its brands?
Putting the brand to a true test, the company can better judge how much that brand is worth and how much opportunity for improvement might exist.
While the brand strategy defines the message and mission of the brand, which may be a company, product or service, and how it should be perceived, the brand identity translates the strategic vision into a consistent image. A tangible concept that can be accessed through the brand name, the corporate identity and the verbal positioning.
Transported by an outstanding corporate design, an integrated brand identity system enables companies and their products to project their level of quality, reliability and value in the market in a very influential way.
A great brand identity company is a good idea to use because they can work with companies as a full-service agency, on a per project basis, or offers its graphic designers for interim management contracts at their locations abroad. The one-stop consultant can direct the entire brand identity process from strategy, concept, design, implementation to management. Agency services in the field of market identity include competencies such as:
• Brand identity system: directing the entire process from brand positioning, brand personality & associations, brand name to brand logo
• New corporate identity: strategic development and creative design of international corporate images
• Re-branding and re-design of outdated identities, brands and product packages
• Development and implementation of visual identities, brands, logos, iconic labels, ci design manuals, etc.
• Digital corporate identity: transforming static identities to dynamic new media brands
• Global corporate identity/brand management system: from consulting to digital solutions
To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.
Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.
Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.
Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.
Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
Keyword-Density keyword density is an analysis of the number of times a particular word appears in relation to your web page content. It is reported as a percentage
Why Buy and Hold? Since I can remember, and that's a long time ago, the Wall Street brokerage companies, mavens and mutual fund managers have been exhorting the mantra of Buy and...
Mortgage Information for the First Time Homebuyer Would you like to know how to go about getting a mortgage without any out of pocket expenses? Learm more about just how much you can qualify for to buy your new...
How to defeat the Weight Creep Reducing your intake or increasing your burn by 100 calories per day may be all you need to do in order to combat 'weight creep'.
A Day in the Life of a Freelance Copywriter Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don't become a freelance copywriter! This article disc...
Is Your Title Compelling? Short Story Writing Tips: Your title is your selling tool. It's the first thing readers will scan and contemplate whether to read your story. What your title's ...
Moments That Matter Keeping customers delighted and letting them know how valuable they are is as rain is to dry flowers. Some organizations have made outstanding Customer Service...
Drug Addiction Treatment Centers: A Fresh Start Each year millions of people across America, enter treatment
centers. For many, this marks a fresh start, a rebirth. It
is an opportunity to rebuild broken re...
Ya Gotta Wanna (Lose Weight) Because you're reading this article, I'm willing to bet that you are interested in looking and feeling better. You, like me, probably want to lose some weight a...
Three Steps to Writing Your Own Resume While most professionals hire a professional resume writer, some draft their own resume. People who write a lot for business usually have more success in putti...
SEO Success: Step One is Good Web Design Without good web design, proper keyword utilization and well-formed HTML code, your website won't pass the initial requirements for good search engine positioni...
Youre Hired... I Think The ultimate tool in sales is words. There's a huge difference in the words you use to close a sale. When you use the wrong words you're likely to sound pathe...
Secrets to Aromatherapy II - Psychological Complaints Aromatherapy is very therapeutic when it comes to healing
emotional and psychological conditions. This is because the
essential oils from plants contain all kin...
Know The Fundamentals To Success Internet Marketing is right for everyone. Unfortunately, not everyone is right for internet marketing. I have been involved in internet marketing now for over 4...
Treadmill Weight Loss Tips See why walking a treadmill to lose weight is one of the easiest and more successful methods of losing weight.
Holidays, Remembering Once And For All! Do you feel forgetful? Many people become so wrapped up in everything that they have to do that the simplest of things can be forgotten. It really doesn't' ma...
Self Esteem - What It Really Is and How to Raise It Self esteem. Now there's a well used and little understood term. Self esteem seems to be one of those terms that we frequently use without really knowing exactl...
Workers We have read about the unemployment rate being high. Really anything around six percent is pretty good and it is less than that now according to the statistics,...
Print this page