|
Author: Michael Nalbone Article source: http://auction-tips.thynke.com/. Used with author's permission.
According to a recent report, adding audio to your eBay
auctions could increase bids by as much as 22% over auctions
without audio.
A recent trend showing up on a lot of websites is the
addition of an audio clip. The clip is a personal message by
the author or the website owner encouraging you to take
advantage of what they offer.
The psychology behind this technique is really Marketing
101. It's called personalization. An audio clip added to
your eBay auction allows you to personally tell the
potential bidder about the product. Using your own voice
allows you to make contact with the bidder on a personal
level that written words cannot. Because, that's what your
eBay auction really is...It's just a long written classified
ad asking the bidder to make an offer to purchase your
item.
Prior to the advent of the telephone the only reliable way
to communicate long distance was by writing letters. It was
not unusual back then for lovers to write each other daily
or weekly. The decline of letter writing is a well
documented event that coincides with the advent of the
telephone.
With audio you can describe the item, tell the bidder why
you are selling it or even communicate with them about your
refund policy or provide your contact information. The
possibilities are almost unlimited as a way to establish a
rapport with the bidder.
But, the most important reason to add audio clips is that it
makes it easy to convey excitement and invoke emotion,
giving you a really powerful selling-edge.
How to add audio to a web site:
The simplest way is to upload a .wav or Mp3 file to a
website and provide a link to the file. When the bidder
clicks on the link his or her computer will automatically
recognize the file and play it with the audio player on the
bidders computer.
There are some drawbacks to this method. If the bidder's
computer doesn't recognize the file it won't play. The
overall effect is not as professional as it could be and it
distracts the bidder. If you are a reasonably tech savvy
type you can easily deal with the drawbacks of this
approach.
For the rest of us, there are a number of software solutions
and websites that will simplify the task of adding audio to
our eBay auctions.
Here are two:
Audio Maker Pro - http://audiomaker.thynke.com - (The one I
use and recommend)
Sound Streamer - http://soundstreamer.thynke.com - (Less
expensive)
Different programs and websites range from charging a one
time fee to monthly fees for the use of the program. The
good news is that many will let you test them for as little
as $1 for a trial basis or let you download a demo version
to see how well it will work for you. Mike Nalbone is an author, editor, publisher and webmaster
who earns a living full-time on the Net. For more, exclusive
eBay profit tips like this one, visit:
http://auction-revolution.thynke.com
This Article Is © 2005 & May Be Published Solely In Its
Entirety, Un-Modified, Provided The Above Resource Box Is
Included Along With Active (Clickable) Links.
Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each c...
Beauty To Die For
Your medicine cabinet is one of the most dangerous areas of your house, and not for the reasons that you may think. Lurking just behind your bathroom mirror, w...
Sales Marketing: 10 High Impact Ways To Improve Your Customer Service
If you want to last a long time in business and succeed,
you must learn how to make your customers happy.
New Antidepressant Developments and Approvals
New antidepressant development, until fairly recently, was at best a random, and at worst a problematic and frustrating, process. Often, medications that were d...
Top Career Advice ... More Choices and A Better Way of Life
Choosing a career presents a nerve-racking decision, as it can have a life-long impact on you. Do not fret, as you can gain a clearer outlook into your future b...
How To Save Money On Your Mortgage
Obtaining a home loan is arguably the most expensive transaction you'll experience in your lifetime. Therefore, getting the best home at the greatest value is ...
The Success of Servanthood
Struggling with relinquishing control to God and being a servant to others God is showing me what true success is.
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing re...
Eco-Parenting
Arabella Greatorex, owner of The Natural Nursery, reports on the rapidly rising demand for natural, environmentally friendly and ethically sound parenting produ...
Dont Miss Information Because of Misinformation
It has been said that with the wealth of information, freely available, the Internet has the ability to make you smarter, faster, than any other medium on the p...
5 Good Reasons to End a Client/Contractor Relationship
Whether you're a coach or a copywriter, an accountant or an architect, there will always be that one icky client who puts your patience to the test. You've sign...
Relationships-- the Secret to Your Professional and Personal Success
This article provides the need for healthy relationships at the office and at home.
One BIG Way To Increase Your Values and Self-Esteem
Take a stand on what you watch on television, it is affect
your self-esteem, your success in life, how much money you
do and don't make, and more. Prosperity c...
What Is A Black Orchid - Fascinating But Elusive
Is it a novel, a play, a cafe or is it a balck orchid?
Birth Defects and Miscarriages and Infertility
Couples spend a fortune at doctor's trying to have a baby. But there is a simple solution that costs almost nothing.
The Fountain of Youth
The fountain of youth has always been the most sought-after yet illusive pursuit of man. Does it truly exist? Yes, it does, but not in a tangible form. The f...
The Secrets of Martingale Systems
Most people do not care for most Martingale systems. They are simple systems, and ask you to double your bet every time you lose. This way, the theory goes, you...
Reach Your Goals - Bring In The Big Guns
The "Reach Your Goals" series started out as a tip sheet that quickly grew out of control - what started out as a small collection of goal and success tips even...
The In-Office Emergency Nutritional Kit
Tired of having stare-downs with those boxes of Krispy Kremes, trays of brownies, and platters of cookies some well-intentioned but nutritionally clueless co-wo...
Burnt Bridges: Can They be Avoided?
A common fallacy that people sometimes create is the mistake of "burning bridges." We've all been there before. The heat of an argument, a small confrontation o...
Sound Seduction Advice for Dating and Romance Success
Seduction is a subtle tool used with the ultimate goal in mind of attracting and having sex with a chosen partner. Seduction is a form of flirting, but is more ...
A Gift Basket Home Business is an Easy Way to Wrap up Profits
You want to know more about making money with your own gift basket home business. You are a creative person and want a career that you can control and find rewa...
The Best Day Of My Life
"Enjoy.... every moment of your day in life"
Tips for Getting Sharp Pictures Without a Tripod
Getting sharp images can be difficult in low light or fast action situations. Follow some simple rules and you will eliminate the problems encountered. The resu...
|
Print this page