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Author: Robert Corsair Article source: http://www.macosx.com/. Used with author's permission.
This is a short article because in the constraints of time and space preclude me from writing a 10 page article. Recently i built a ecommerce web site titled Cynscorion Products that sells knifes. I originally set out in July of 2004 to build an ecommerce site to bothe earn extra income and as a challenge to myself.
Along the way I learned several things about both myseldf and web site design. Fourth months and about $1,900 later I have a ecommerce web site that I could have built in about 45 days and for one third the cost. Yes, there were some expensive lessons I learned the hard way.
So, to help others who may be considering an ecommerce site i would like to offer a few tips.
1. Read books on ecommerce from both book stores and ebooks obtained from the internet. There are also a lot of free resources on the internet that you shouuld take advantage of. Do not just jump in with both feet like I did.
2. Start thinking about what you want to sell. If you make your own product, you should proceed to step 3. If you do not make the product you intend to sell then you first need to consider what you want to sell. If you have no preferences or if you have a hobby that you may potentially be able to turn into products market analysis is your next step.
3. Your need to determine if there is a market for your product. If there is no demand for your warm and fuzzy hand stitched bra's then attempting to sell them is failure waiting to happen. Most people fail intheir first ecommerce site because they sell what they like, not what other people are willing to buy.
4. Start looking for a product supplier of what ever you intend to sell. The store is no good with out merchandise to sell.
5. Review the web hosting companies and shopping carts available for price and features. Get a good shioping cart that offers flexiblity. Even if you do not intend to use all of the features immediately, you may want them a year from now. Do not box your self in.
6. Consider your Merchant Account or Payment Gateway provider carefully. This the part of the ecommerce site that accepts credit cards and transfers the money into your bank account. Comparison shop and check their monthly fees and percentage fees. Ask if they require contracts and they have a lot of experience with ecommerce sites and beginners. Do not assume anything when dealijng with a merchant account company. It will cost you money, because the error will be yours. I know this from personal expereince. Read the fine print!
7. Lastly, if this is your first site, find someone who has built an ecommerce site befor and learn from them. You do not need to waste time and money reinventing the wheel.
So there you have it. Just few things to watch out for. Check out my web site and see what I built and read the story of how I built it. It is a funny story. Just go to the bottom of the page and click on Ecommece Book. Oh one more thing, avoid any travelling online seminar that promises a quick onl;ine web store. It an't gonna happen. ecommerce stores take time and effort, but a person of average intelligence CAN do it. if you have any questions send me an email. i will try and help you if I can. Just to my web site and click on "contact us".
Good Luck. The author recently built a working ecommerce site by hand from the ground up. The web site evolved from pay pal to an actual merchant account and transformed itself from a home made shopping cart to a professionally design shopping cart. See the site for yourself. Go to http://www.cynscorion.com
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