I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?
Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.
Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.
How many words should I use?
What should they say?
How many phrases should there be?
What's a phrase?
First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:
meta name="keywords" content="these words, would describe, your site"
keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.
The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.
A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.
Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.
Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:
Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash.
KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.
How do I find these keywords? Use the following tools:
This tool known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for.
Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site.
How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.
Michael Murdock - former Macintosh Systems Engineer for PIXAR now owns/runs DocMurdock - A website optimization & Internet Marketing company. Helping websites move higher on the right search engines, and helping clients products move out the door and into the hands of the ideal clients.
Gearing Up for Bad Credit Mortgages To get a mortgage with a bad credit may not be as difficult as one perceives. There are many deals available with many mortgage providers. The requirement is of...
The Nitty-Gritty Of Ezine Publishing I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do eve...
Clean Vacationing It feels very good to clear up a beach of shards of broken
glass hiding just below the surface before an unwary
swimmer splashes into it. It does not, however...
Skin Care - Learn the Basics Skin types are unique and react in different ways to weather, environment, and creams and/or lotions. In order to keep skin healthy and youthful in appearance ...
Writing A Great Resume, Part 2 TIP: Update your resume often. Be sure to add details of any training course, new interests and areas of responsibility. Continue to style your resume the way...
Tips on Growing Lettuce Lettuce can be difficult to grow during the hot summer months. Here are some tips on how to grow delicous lettuce all summer long.
10 High-Impact Viral Marketing Strategies Viral Marketing is allowing people to giveaway and
use your f.ree product or service in order to multiply
your marketing quickly over the internet. The idea
beh...
Become a Customer Enthusiasm-Guru! One thing all successful small business owners have in common is the knowledge that their business is based on enthusiastic customers. Despite their multi-taski...
Tips for Getting Home Loans from the Right Lenders Getting home loans is possibly the biggest step in an adult's life. It's up there with having kids, landing that big job, starting your own business. Actually, ...
Cheating Wives - Play with Your Lives! Many wives cheat on their husbands. This could be due to the fact that the husband does not give much of his time to his wife. The husband is usually the brea...
A List Of My Friends And Family? *Sigh* To this day, the hardest presentation I've ever given was to my mother. How many of you can relate to this by remembering trying to "pitch" your opportunity to...
Whats Your Marketing Attitude? Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job the...
Leads, Prospects, and the Huge Gap Between What is a lead, and what is a prospect? Avoid confusing leads with prospects, and you'll make more sales. Get marketing and sales using the same language to imp...
Do Free Articles Work? Take a look around the Web and you'll find thousands upon thousand of articles, every one of them appearing on any number of websites. These are known as 'free ...
Print this page