|
Author: Purva Mewar Article source: http://www.2cheap-webhosting.com/. Used with author's permission.
From my personal experience of around two year as home business website operator as well as owner, I have spent enough time learning and unlearning. Observing other sites and constantly reading and contributing in online forums about managing a website.
Having a website is all about being able to draw targeted traffic to you site. The more the traffic- betters the sales- improved commissions. This is everyone's ultimate goal behind running a home business website!!
Striking a balance is the key - understanding visitor's psyche & the algorithm the spiders follow. Here, we will discuss a few important aspects of visitor's psyche; we will concentrate on home page only, considering it's the first impression. Home page is also called index page.
Point 1.An uncluttered home page is the most important criteria of all. Let the home page be clean, simply formatted with readable font and suitable background color. Consider all these aspects. Unusual fonts, however attractive, should be avoided to play safe.
Point 2. You should make sure you are not filling up your home page with all and sundry affiliate links. Google will, in all possibilities not rank the page as well as you want it or expect it to. Google values content. Let your home page have information about main theme of the site. Try to cover as many aspects or points connected with your main theme on your front page. This way you will attract targeted traffic and move up the search engines faster. Google will visit your site more often.
Point No.3 Keep the visitor in mind: While you are designing your home page or writing content for it, keep your visitor in mind. His background, his interest, his benefit. Instead of your designing skills, your control over the language and so forth. Check other websites from a layman's point of view and see what kind of content holds your interest. Apply the same principal for your own.
Point No 4. Body copy of the home page should sound easy and interesting to read. Your headline, your punch line - everything should have an effect. At the same time - don't exaggerate. Don't lie. Don't over emphasize. A chunk of people anyway look at any kind of activity done on internet as scam. Be simple yet convincing.
Point No.5. Let your home page have clear cut paths. If your main theme is fitness let the pages directly connected to your home page be directly related to fitness. Like Diets, aerobics, fitness chart, yoga etc but when visitor clicks on diet page - on this new page, along with info on aerobics, you can have a link that's talking about free music download - to do aerobics at home. It's connected and yet sort of diversifies. But you have to be careful. Excess of these things will mar your main theme. This will affect your SE ranking.
Besides the above - here are a few quick tips: Don't change your home page too often. Neither the layout, design nor the key phrases you are optimizing it for. While exchanging links, make sure your anchor tags contain your main keyword. Optimize one keyword per page. Googlebot treats each page is a separate website. So try to take time with each page. Let each page be well optimized, interesting and informative and complete in all respects. The author is Purva Mewar webmaster of Work at Home Based Business websites, http://www.yesearnformhome.com and http://www.work-at-home-earn-extra-income.com
Planning Weddings on a Budget
You're newly engaged! You're excited! You can't wait for the big day! But how do you plan for the big day without breaking your wallet? Rose Baylor helps yo...
Ten Tips to Build a Culture of Inspirational Leadership
Everyone knows that leaders who inspire secure greater results than those who don't. The challenge is how to build an inspirational leadership culture that work...
How to Find Hotels with a Sauna
You are on vacation with your family and decide its time to get away from them for a while, to get some space. Walking around outside is an option but you've be...
Feel At Home Faster After You Move
Moving to a new community can be a great adventure, if you go with the right attitude and a sound strategy for settling-in. Incorporate these tips into an actio...
Building a New Internet Marketing Business
Good advice for people who want to succeed in internet marketing.
Fashion Marketing 101
This article explains what fashion marketing is and how it can be a wonderful career if one is willing to put in the time and effort.
Different New-Years Resolution - Pass-It-Forward
Every 12 months, as the New-Year rolls around, we all brag about our New-Year's Resolutions. With inflated chests and with all the authority we can muster, we a...
50 Ways To Generate More Money In Network Marketing (Practicing The Obvious)
If the art of Network Marketing is your "pin-point" passion, you may certainly want to take note and put into play these 50 "best practice" marketing techniques...
Avoiding The Potholes Of Car Insurance
Car Insurance is an issue that we all of face in our lives. Do we insure our car or not? For example, what type of policy should you get? What should you look o...
Mortgage Life Insurance
Owning a home is a dream for most of us, although it is an expensive one. The monthly payments usually take up a big slice of our monthly income, and the sudden...
How to Own a Dream Home in Spain
Spain is now one of the most desirable second home and retirement destinations in the world. This article shows you the options and alternatives available to y...
Make A Superb First Impression
It is extremely important that people have a good first impression of you. Either you make a good impression or you will suffer for it! It is going to affect ho...
Accident Factoids
Accidents, personal injuries and insurance claims are here to stay. No matter how far into the 21st Century American's elect to drive (unless by the beginning o...
Controlling Your Cash Flow
Describes cash flows and finances.
Best Bad Credit Loans
Learn how to find financing for people with bad credit to end up with the best loan possible.
Marketing Options For Cleaning Companies – Part One
This is the first of a two part series in marketing techniques that cleaning services companies can employ and how successful they are likely to be.
Overwhelmed and Overworked: The Myth of American Productivity
The broadening discrepancy between middle-class employment figures and productivity is analyzed. The new American worker, tethered to the office by electronic s...
What Does It Take To Become An Internet Marketer?
Is desire all it takes to make it in the Internet Marketing Business? Well let's take a look and see...
Do You Want To Play Par Golf?
The key to playing par golf is to focus on more than just golf techniques, and pay attention to your entire body. Fitness is key to any sport, whether you're r...
Credit Counseling – Signs That You May Need Help
How will you know if you should seek advice from a certified credit counselor? Every persons scenario is different, however many carry similar themes, here are ...
A Man and His Razor
Ockham's Razor is the cornerstone of modern scientific inquiry. It's also an essential tool for leaders and managers in any organization. Kinda scary that some ...
Facing the Enemies Within
We are not born with courage, but neither are we born with fear. Maybe some of our fears are brought on by your own experiences, by what someone has told you, b...
Want Better Outcomes? Check Your Perspectives!
Learn about perspectives and discover how you can change the results you get through choosing a powerful perspective.
Let the Intern Do It - Affordable Help for Your Business
Do you have more projects than time? Help might be as close as your nearest college. Many have intern programs, where students complete tasks for businesses as ...
|
Print this page