Mortgage Delinquency Facts and Fiction Do the high real estate prices in some parts of the country mean that mortgage delinquencies and foreclosures ...
In 2003 I was accepted by Google into their AdSense program. Without a doubt, it has been a profitable relationship for both parties as they continuously serve up high paying content related ads and we share in the spoils. Still, AdSense does not bring me new customers, but AdWords does. Do AdWords work? Yes they do. Let's take a look at some of the benefits of running a cost effective AdWords campaign.
So, what are AdWords? AdWords is a Google product for web advertisers. Ads are written by advertisers who determine how much they will pay for each click [or impression] on their ad, where the ad will run, and for how long. The ads appear on Google's search results, on websites, virtually anywhere a web page can be served. No, they do not appear on adult or hate sites nor do they appear on any site that Google deems to be unacceptable.
The cost of running AdWords is fully under the control of advertisers. You can select payouts of anywhere from a nickle to $100. per click and budget the daily amount you want to spend. You can run one ad or multiple ads and have several campaigns running simultaneously. You can also change your ads or campaigns midstream or pull the program altogether. At the beginning of the month Google will bill you for the ads clicked; this step usually occurs as a debit to your checking account.
Do AdWords really work? Yes, they do. Several months after being accepted by Google into their AdSense program I decided I needed to launch my own ad campaign. Naturally, Google was the choice as I was benefitting from AdSense and I wanted to help Google out even in a small way. For the past eighteen months I have been running campaigns on and off and have learned the most cost effective -- as well as market penetrating -- ways to reach my customers. They include:
1. Run short campaigns. I keep my campaigns to a week or two before pulling them. If I am interested in going further, I usually rewrite my ads or change my target audience. I check my keywords and toss those that are ineffective.
2. Low CPCs. For awhile Google was receiving reports of illegal clicks to advertisers' ads. Many advertisers found their budgets depleted within days of starting campaigns and complained loudly to Google. For their part, Google repaid advertisers for invalid clicks, but the problem of click fraud continues. I have found that offering ten cent bids for clicks helps to bring adequate traffic to my sites; I don't seem to suffer much from invalid clicks, but when I do the loss is minimal. Many advertisers are lowering their bid amounts -- to the chagrin of publishers -- to avoid being the victim of invalid clicks.
3. Low budgets. I generally budget between $1-$3 per day for my campaigns. If I see a problem with invalid clicks, I change the campaign and notify Google. Google is very quick in amending problems for their advertisers.
4. The Googlebot. Yes, if you run AdSense ads, the Googlebot will visit your site as does Google's regular page indexing/spidering robot. I cannot prove it, but I seem to have generated better indexed pages with Google since incorporating AdWords. They send the traffic via the ads and my pages are moving up in the ranks.
You will need to experiment to find out what type of campaign works for your business. Keep a close eye on the reports made available by Google for AdWords advertisers and look at your webstats reports for changes in traffic. Above all, ask your new customers how they learned about your business and chances are a significant number will mention that they clicked on a Google ad to find your site. If that is the case, your campaign is a success and you will soon agree with me that AdWords does work, indeed!
Matt is The Article Writer who writes on a variety of topics for web content to magazines. You can see samples of some of his work at http://www.thearticlewriter.com
Exercise: How To Keep Your Kids Moovin and Groovin One out of five American kids is obese and the numbers keep going up. Lack of exercise is one reason for the obesity epidemic. Kids can play outside when the ...
VooDoo Training For the Stock Market If you go to Haiti or other places in the Caribbean you may run into the Voodoo tradition of magic. There are long and mostly noisy rituals with the medicine ma...
When Things Go Wrong There may come a time when homebuyers discover something wrong with their house, and may be upset or disappointed with the home inspection.
There is Power in Believing I once read a story about a Catholic priest who was a godly person. He was so godly that when he died people believed that his bones had healing powers. Yeah, r...
Customers For Life Who's talking to your customers? Is it your competition? Why or why not? When you stop to think about it, these are valid questions. Most people rely on some so...
Quick Golf Tips for Restoring Muscle Imbalances As a golf biomechanic, my focus is on looking for areas of poor flexibility and muscle imbalances which effect the mechanics of the golf swing and create opport...
Ecommerce Comes from Customer Satisfaction The Internet is full of websites, which is both good and bad for businesses that use the web to sell products or get leads. If your goal is sales, do browsers f...
How To Find Good Wholesale Deals on EBay eBay is best known for its consumer to consumer sales. Most of the merchandise sold on eBay is by private sellers who end up selling to other private users.
Spiritual Healing - The Hidden Truth and Misconception Throughout history, what is portrayed in all religions as being the manifestation of prayer or miracles is in fact manifestation of our connection with the esse...
Has Someone Been Stealing Your Content? It's in the lips of every respectable SE marketer. It's considered to be the "holy grail" of your linking efforts! What's that? Marketing with articles, of cour...
5 Tips to Grow Your Business Globally Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even ventur...
Increasing Short and Long Term Profits You want people to buy more from you today and to get those who don't buy from you immediately to buy from you in the coming weeks and months.
Should You be Using OPGI? I use OPGI. Lots of the leading marketers use OPGI. Maybe you could use OPGI. What the heck is OPGI? I'm so glad you asked.
Credit Card Rewards to Suit Your Personality There are credit cards for just about every walk-of-life, meaning; chances are, there's a credit card tailored to satisfy your individuality. Credit card issuer...
Print this page