That's right, with every Adsense box you add to your site, you can now sign up for "Onsite Advertiser" which ads a button to all your Adsense boxes on your site that states:
"Advertise On This Site"... This new link takes advertisers to a unique landing page (which will include your logo if you upload one) which allows advertisers to advertise specifically within your own Adsense boxes located on your site.
For Some, This Could Be Very Powerful!
Let me break it down for you if you still don't understand the implication of this. If someone wants to target your site through their Adwords program, they can now have a bidding war with other advertisers! Your Adsense account that would typically make anywhere around $100.00 a month could potential make $1,000.00 a month! If you get the right advertiser that is willing to pay to have their ads displayed on your site, the sky is the limit. If you get multiple advertisers that want to display their Adwords on your site, your site could turn into a gold mine!
For Some Website Owners, This Could Be Devastating!
The harsh reality of this newly found fortune through your Adsense program could mean the demise of your website advertising packages that aren't part of Google. If you run advertising on your site, your sales could potential drop from the sheer amount of times visitors will be subject to Google's Onsite Advertiser program.
At least the choice is yours whether or not to have Google Onsite Advertiser installed within your Adsense boxes. There's no cost to you, all you have to do is log into your Adsense account. Under "My Account" at the top, go to the bottom of the page and fill in your Google Onsite Advertiser profile. That's it, Google does the rest.
I am curious to see the results of this new program and would definitely like to here some success stories come out of this program.
What Does This Mean For Advertisers???
Finally, you have all the control of your Adwords campaign. You can now not only target specific websites to advertise in, you can physically bid specifically for one specific website whenever you want.
This also means that PPC just got more homework. Not that you already have enough research, bidding, key word analyzing to do, you now have to study every website you visit for potential advertising.
Another Implication No One Might Think About!!!
SEO Companies are probably loving this new feature. Google has now given SEO companies a new service to offer their clients and visitors. Internet marketing companies can now increase the amount of work they do for their PPC client's campaigns!
In Conclusion:
There are ups and downs of this new Onsite Advertiser program anyway you look at it. For me though, I would love nothing more than to see advertisers fight for ad placements on my websites.
Martin Lemieux is the owner of Smartads. We help business owners to increase their marketing efforts online and offline. Today's Topic "Pay Per Click".
Pay Per click Tips: http://www.smartads.info/articles/ppc
== Reprint Rights: You may reprint this article on your website as long as the entire article remains the same, including the resource box.
Its Not the Great Pumpkin Stepmom, Its the Ex Dawn's husband's ex-wife has no clue about boundaries - even when it comes to a family pumpkin-picking outing. Read how Dawn faces her own demons and makes a c...
Who Should Offer an Ezine? Do you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known as the ezine?
Can a Marital Separation Ever Save a Marriage? As an experienced counselor, one of the questions I'm asked frequently is, "Can a marital separation ever save a marriage?" My answer is a qualified "yes." In t...
Getting Honest With The Search Engines I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve...
Increase Profits with No Pain, No Change Approach Implementing changes, even when they're good for your business, can be tough. As the old adage goes, old habits die hard and it's just as true in business as it...
A Friend in Need They say, "A friend in need, is a friend indeed." What happens when that so called friend begins to take advantage?
Tsunami warnings by 2006 Experts from the United Nations and Indian Ocean countries agreed to set up a tsunami warning system to prevent a repeat of the catastrophe that struck on Decem...
The Origins of Aromatherapy Aromatherapy, which involves the use of essential oils to treat various ailments, has been used by healers for thousands of years.
How to Avoid Losing Money to Affiliate URL Thieves! If you are promoting your affiliate URL on the web then you are in danger of losing sales to affiliate URL thieves. In fact over 40% of your affiliate commissio...
Tenants in Common (TIC) Tenants in Common is a way of sharing ownership of property among two or more people. Each tenant holds an undivided interest in the property, and each tenant m...
Creating Your Own Success Support System Success can be a hard quarry to bag if you're the only one holding the net. Joining with others to support our goals (and we, theirs) offers each of us a much b...
Back to School Savings Tips to save you money on back to school supplies. Planning and a good shopping strategy are essential to maximize savings on back to school shopping.
Garlic – My Favorite Healing Herb Garlic is a wonderful healing herb and, unlike many of the other herbs, it tastes great and can be incorporated into a variety of meals.
Print this page