Advertising 101 Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it.
What Makes A Winning Online Ad? Why do some ads flop and others fly? Here's some valuable intelligence to fortify your next foray into the advertising trenches...
Giorgio Armani: A Persuasive Campaign Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani Occhiali (glasses) to be the focus for the general image campaign of the Giorgio Armani Company.
Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box!
16 Ways to Make Your Business Cards Unforgettable A business card is an entrepreneur's best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that's a shame, because a business card is more powerful than you think.
13 Facts About Newspaper Advertising Advertising in the paper works for many people in
business. The astute merchant understands the
newspaper's weaknesses and works to avoid them
whenever possible.
Do Your Radio Ads Work? Most small businesses don't have a high powered
advertising agency to produce selling radio
commercials for them and end up with something
akin to a high school play, or with the business
owner reading tired copy.
Cable Ads 5 Bucks! Today, most Cable companies have the ability to
INSERT your commercial into many of the Cable
networks.
Online vs. Offline Advertising Let's face it. Email marketing and publishing have became
very popular tool for promoting your business, especially in the
USA. Many people use email in everyday communication. Email is
fast and cheap. What would you like more? Many people subscribe
to ezines about Internet, Jokes, Tips, Recipes, Horoscopes...
Majority of these emails are free and very quality.
Dont Put All Your Eggs in The Same Basket I never rely on just one source to generate leads for my business. It could harm your business if you just depend on one company to generate leads. Imagine if your ONLY supplier goes out of business, his Internet or phone system is down then your business is down because your provider cannot supply leads. You are lucky if that didn't happen to you because it happened to me in that past. Don't let that happen to you!
10 Ways To Improve Your Print Ads 1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon tha...
Creating a Winning Logo Creating a logo to get you noticed. When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour sc...
Promotional Vehicles It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring woul...
Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Tell...
Why Your Ad Failed So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now yo...
How to Negotiate The Best Salary and Benefit Packages One of the most difficult aspects of job searching for many people, especially those who are just starting out or who are making a mid-career change, is actuall...
The Top Rated Diet In this day and age where everyone seems to be running to the next fad diet, check this out..
Saints or Charlatans What's the difference? How are we supposed to tell the difference between the real healers and those who are selling snake oil? It's a big seller to claim tha...
Finally Revealed: The Top 7 Resume Killers? The objective is no longer a practical heading for your resume. Bottom line, don't begin your resume with an objective statement that talks only about your des...
Open Your Introduction With A Firecracker Moment A regular elevator speech no longer works, thus, it's
important to light a firecracker into the moment. Marketing
master, Catherine Franz, shares with you two ...
Lubbock TX Good Market for a Service Business We very much like what we see in Lubbock, TX as a good place for a service business. The city is a very well designed and laid out town with growth in the 4-5% ...
10 Explosive Ways To Elevate Your Sales 1. Publish an ezine. Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors' minds. Get more of your visi...
Eight Skills of Highly Successful Consultants One way to look at your total skill set as a consultant (internal or external), is to consider your relative strengths in the three major portions of our work: ...
Top 3 Reasons Why Your Headlines Fail Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. If your headline fails t...
How to Save Money on Wedding Photography All brides want that one photograph that perfectly captures the wedding day. But to get it, you have to hire a skilled photographer--and unfortunately, they us...
Frugal Lunches: A Debt Reduction Tip Nearly everyone these days has a little bit of credit card debt, and some more than others. For those of us with multiple credit cards, there has to be a way to...
Cancun Honeymoon Vacation - Pleasure Unlimited! The Cancun honeymoon vacation comes with its bagage of sweet promises of fulfilment and bliss for one and all. Lying in the lap of nature in the arms of your lo...
Turn Your Old Articles Into Profitable E-mail Courses If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by tra...
5 Motivation Killers and How To Avoid Them Motivation is an oft-discussed but seldom understood phenomenon. The following article will discuss several common obstacles that interfere with everyday motiva...
Unique Gambling Destinations 101 Gambling in the last century has become a global phenomenon. From a pastime to a full fledged industry, gambling has seen the ups and the downs of the gamblers ...
