Take Advantage of Your Foes In a previous article you read that there was no one like a foe to make you famous. Foes will always find something to say about you. Why would you prevent them from advertizing your services? Help them to do their job!
Media Savvy - How To Lead, Persuade And Influence Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.
Media Savvy – Media Skills For Rural Women Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* spent time with twenty women from the WA Rural Women in Leadership program and shares 10 success tips on how Rural Women can get the best from the media.
Media Savvy - Treat Them As You Would Your Best Customer Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Managing Director of 8M Media & Communications, Thomas Murrell argues companies must take a customer service approach when dealing with the media.
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, and build a profile. Media and Communications Consultant, Thomas Murrell shares 5 success tips for the getting the best from the media in the most time efficient way.
How to Make a Fortune from Unique Resistance-free Advertising The trouble with trying to sell anything to anybody... especially with ads and sales letters... is buyer resistance. So how do you completely eliminate the resistance to your offer. It's easy when you learn this secret...
How to Make Your Claims Believable With so much B.S out there in the advertising world today, how do we make our claims stand out from the rest. And actually make them believable, rather than sounding like some blown up hype. It's easy when you know this secret...
Fax Advertising : Hitting Your Target Immediately In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls.
How To Write Ads That Get Response Your ads have a job to do -- are they doing it? If all they do is lay around and attract attention to themselves, you need to fire them. Here's how to write ads that do the job of selling your product or service.
Small Business Image The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business.
A Lunchtime Lesson on Print Advertising Take a close look at your company's ads. Do they stand out from the crowd of other ads? Are they different from your competitor's ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner?
Media Planning: Smart Choices for Your Success You say you're ready to advertise. Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.
Is Advertising Art? Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled. I must know the difference between advertising and high art.
We The People The people. We have seen them recently scattered like sheep with no shepherd. Even now wandering the landscape of the country seeking shelter, food, comfort and...
Identifying, Creating and Using Your USP? If you are in business and don't have a USP you're in trouble. Don't know what a USP is ... even more trouble. Read on to find out what a USP is and how it help...
Adjustable Bed - Start Each Day on the Right Note An adjustable bed comes in two basic types' latex foam and Innerspring and both types offer the same comfort in different ways. An adjustable bed is highly reco...
African American Hiking for Spiritual Health Spending time in nature is a powerful way to connect to your spirit. Breathing fresh air while taking in the beauty of our natural world does a great deal to h...
Metabolism: How to Increase Your Metabolic Rate? Metabolism is a process by which the body burns the calories and convert them into useful energy. High metabolic rate uses up the energy stored in the form of f...
Make a Golden Christmas Tree Several Years ago while I was shopping for Christmas I stopped dead in my tracks when I saw the holiday arrangements at the department store I was in.
Pairs/Groups Of Words Often Confused - Part 1 of 6 ACCEPT, EXCEPT Not commonly seen even from unpublished writers, who are probably familiar with the difference because they're all waiting for an acceptance! "We...
Start Spreading the News For most companies, open enrollment is a 30-day period in which employees have the opportunity to select their benefits for the next year.
Building Wood Stairs Building a set of wood stairs is not nearly as hard as you may think. With some basic wood tools and a bit of algebra you can easily build your own. Of course t...
Unique Gambling Destinations 101 Gambling in the last century has become a global phenomenon. From a pastime to a full fledged industry, gambling has seen the ups and the downs of the gamblers ...
The Power of Buzz How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful...
Negative Self-talk is Too Expensive Focus on the positive things in your life - the things you
can do - not the things you can't. Think about what you've
achieved in the past - not what you haven'...
So What Are YOU Going To Do About eBays Fee Increases? Unless you have been hiding under a rock, I am sure that by now you have heard that eBay is raising its fees. So what's a small merchant to do? Here are some su...
The Development of Drug Criminalization in America The development of federal statutes and the underlying reasons that led to the criminalization of psycho-active substances in American society began at the turn...
Foote Notes: Indianapolis at New England The Colts and Patriots will resume their rivalry when the teams collide in Foxboro for arguably the best Monday Night Football match up of the season. Indianapo...
Weird Celebrity Baby Names Celebrities seem to be competing for the wierdest baby names. Among the social elite, you'll find names like Apple, Banjo, Cosima, and Daisy Boo. As always, Ame...
