|
Author: Robert Farey Article source: http://www.aaands.com/. Used with author's permission.
This is a stupid question but it has to be asked.
Does your sales letter create as many sales as you would like?
What proportion of them respond to your advert?
What is just as important, how many of those that responded
actually purchased your product?
How can you improve the response rate?
How many new email addresses did you capture?
Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?
Let us look at the sales letter first.
The headline.
Does it stand out? Does it grab your attention?
Does it shout, "READ ME, READ ME, READ ME".
On the other hand: Does it give a tantalising hint at something
interesting inside. Something of real benefit to the reader.
Does it ask a question that can only be answered by reading the
content of the letter?
The letter itself.
Is it speaking to a group of people? Or is it a one to one
conversation?
How many times does it say 'You' compared with the number of
times it says 'Me, We or I'.
Your readers are not interested in you or what a marvellous
gadget you are offering. No, they are only interested in
what it can do for them. How much better off they will be if
they invest their hard earned cash in your enterprise.
Will it help them to become rich, a better person, happier
or better looking, Will it make them more attractive to the
opposite sex?
Convince them of just one of these, or similar things and
the price will not matter.
It all boils down to "What's in it for me."
The old adage: "Sell the sizzle, not the steak" is as
relevant now as it was in the old days of door knocking.
Let's go back to the original sales letter.
How good was it in the first instance?
Were you happy with the initial response? if so, what went
wrong? Has it become stale. Would a makeover put it right?
Perhaps it just needs a new headline.
If the click through rate is good, it would appear that the
headline is doing it's job.
Should the ratio of purchases to clicks-through be poor I
would suggest that the text of the letter is not up to
scratch.
The problem may not be in the letter, or the headline.
It could be that you are not aiming your advertising at
the right people.
Whatever you are selling, a very large percentage of the
population will not be interested in it.
You must find those who are the most interested in your
particular product.
You would not think of advertising fishing rods in a
fashion magazine.
It is amazing how many things are aimed at e-zines and
other media that have little or no relevance to the product.
Let us assume that we are advertising in a selection of
ezines.
How do we know which ones to use?
The surest way is to sort out some likely ones and subscribe
to them. Ask for some back issues. Get a feel for the type
of readership.
Would they be likely to be interested in your product?
Or have you another product that would interest them?
I have had some of my best product ideas from reading an
ezine that had no relevance to what I was selling at the
time.
I generally try the cheapest adds first, if I am sure that
the readership is right for my product and the cheap ad'
pulls even a few sales, I then put a similar ad in the best
position in the ezine, knowing that if the small ad' works,
the bigger ad will surely make a good profit.
Should the cheap ad' not work, don't give up yet. You can
generally get a good idea of what is working by studying the
other ad's in the ezine, especially those that appear week
after week in more than one ezine.
Type out a similar ad' but for your product and see how it
goes.
Copy other people's methods but don't copy their adverts.
As soon as someone has written something, it immediately
becomes their copy write and you would need their permission
to reproduce it. (The main exception is if you paid that
person to write it for you.) In that case it is best to
decide who is the owner of the copy write before you start.
Don't give up. If you have faith in what you are selling,
you must find the best methods of advertising it.
Then it is up to you to write the best advert that you can.
Always remembering that it is the headline that must capture
the reader's attention. Without a good headline, the best
advert in the world will be overlooked and just a waste of
space, time and money.
I hope I have given you something to think about.
In this business your adverts are your shop window.
The aim is to get their attention and invite them to come in
and take a closer look.
I wish you all the best in your business ventures, remember,
You are a very important member of the community.
Without the small businesses, the world's economy would
collapse over-night.
By for now. Bob.....Robjfar
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Robert has been on line for over four years and earns a very good living from some of the very best affiliate programs on the web. This is one of his favorites.
If you are interested in growing your very own opt-in mailing list in the shortest possible time, take a look now.
http://www.bz9.com/robjfar 'It's free.'
How Electronic Checks Work – Will Paper Checks Eventually Go Away?
Traditional checks probably won't disappear anytime soon, but processing checks electronically is sure to continue! Have you ever been asked to fill out your a...
Nipping Stress In the Bud: The Principles of Stress Relief
You understand stress and how it makes you feel, but do you understand what you need to do to get rid of it and keep rid of it? These principles will guide you...
The Spirit of Fathers Day
Some time ago I received a gift from both of my children. It was spontaneous and had nothing to do with Father's day. Yet, at the same time it had everything to...
Aromatherapy for Pets
Pets can enjoy the therapeutic effects of aromatherapy as
much as humans can. Aside from possibly eliminating bad
odors and giving your pet a pleasant perfume, ...
When Human Beings Take It To The Limit
I believe I have been witness to a certain level of human achievement that was simply mind-blowing. These people have obviously trained and practiced so much th...
Legs: The Foundation for Explosive Driving Power
Virtually all sports abide by the belief that "speed kills". The best athletes in many sports also tend to be the fastest, most explosive athletes. While many o...
Good Stock Market Tip; Good Return!
How to off-set the "risk of no gaurantees" in the stock market!
The Solar Energy Industry Grew 67% Last Year: Are You Making the Best Decision for Your Future?
Learn everything you need to know about Solar Energy.
Free Tee Shirt
You may have designed your web site to express yourself on the web, or like most of us, you are hoping to earn a little extra cash; but how do you get your new ...
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day? A number of such se...
Atlantis through Science
The history taught in schools is founded upon propaganda and funding initiatives in line with the Bible Narrative and Manifest Destiny which comes from Divine K...
Beginner or Novice Golfers: Start with a Pre-Owned set of Golf Clubs
Beginner or novice golfers should limit the expense of taking up the game of golf, by investing in a set of used or pre-owned golf clubs.
Toxic Pollutants & Their Effect on Fish Health
Once water temperatures increase in the summer months, fish
become more active and produce increasing amounts of waste,
leading to potential water pollution.
Mini Dental Implants in the U.S.
The concept of mini dental implants is a revolutionary method for supporting replacement teeth that used very small titanium alloy implant screws that would fun...
Job Interviews: Six Steps to Acing a Telephone Interview
Telephone interviews are becoming very popular. Here's how to ace them and move on to the next important step in the hiring process.
Your Future Profit Is In The Stars
You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too. But millions of people do believe in astrology and are willin...
Poor Employee Performance: How to Deal
When dealing with poor performance, there are certain steps that must be taken. It's important that you keep written records, keep employees informed, and comm...
Employee Motivation - The 5 Factors That Drive Performance
Employee motivation is a mystery for many managers. But, it doesn't have to be. Instead, understanding how motivation impacts employee performance, and understa...
Life Insurance Whole Life or Term Life - Find Affordable Life Insurance
Having life insurance is very crucial. Its important to get many quotes from different companies to compare prices and and plans.
So You Have a Blog, Now What Do You Do With It? Blog Basics
Now that you have a blog, find out what to do with it in this informative article.
The Leadership Talk As A Living Hologram
A growing number of research scientists are persuaded that the universe is not made of separate things but on a deep level is a single entity. This view is cal...
Online Sales: 10 Magical Online Sales Tactics To Sell Your Products Faster
There are certain magical tactics that work so well that
when you use them, they can help you sell your products
faster and make more money.
How Not to Write a Press Release
If you're not getting the publicity you want, you may be making this mistake.
Planning Permission Tips UK - Loft Conversions in UK Properties - Do They Add Value?
An assessment of the 'loft conversion' that is happening to more & more properties in the UK. Many will add value, others will not. We need to understand the re...
|
Print this page