|
Author: John Simms Article source: http://www.article99.com/. Used with author's permission.
If you have a large dynamic website (run by a content management system) with a high volume of information, implementing a search feature may increase your website's usability and user-friendliness. Website visitors are seldom willing to browse through each section of your website, reviewing each product or service in search of satisfying their need.
But a website search engine can offer more than improving user-friendliness; it can help you enhance your web marketing strategy, and indeed your overall marketing strategy, to become a highly effective marketing tool.
By storing search queries in your database and reviewing them through your private administration area (or content management system), you can pinpoint more precisely what your website visitors are looking for when they visit your website.
This simple feature can help you:
1. Improve your Website
If you find a popular search query that is not inline with what you are able to offer, you may want to develop content that can satisfy their search in some way, rather than leaving them with a blank "No Results Found" page, leaving the visitor feeling either slightly disappointed, or so frustrated that he may look for the information a another website.
2. Improving your Website Promotion Activities
You may also find that the content you are creating is often searched for through major search engines, thus you are improving your search engine accessibility while satisfying your visitors simultaneously.
Monitoring the search queries can also tell you what kind of traffic you are attracting to your website - if the search queries are extremely inconsistent with what you have to offer, it may mean your efforts have been targeting the wrong audience and you may need to act fast if you want your website to help you achieve your objectives.
3. Improve Your Business
A search query may even lead to an exciting bright idea for a new way to grow your business; whether it be a new way to diversify through a new product or service you have discovered a market for, or improving the way you communicate your offering to customers in all your marketing communications by learning to speak their language and avoid excessive use of jargon that only you and your competitors understand.
Implementing a search feature on your website is a great way to get more from your website traffic than a mere sale or email requesting your services - they are helping you develop new ideas for your website and your business without even knowing it! By John Simms of Eiledon Solutions Web Design & Development
Careful What You Wish For...
I have always been fascinated by the concept of "wishing.", especially "collective wishing." If enough people wish for the same thing, does it make it happen? F...
Turn It Up: Plugging Into The Perfect Guitar And Amp Settings
In the process of finding the perfect settings for your guitar and amp, you are sure to discover all kinds of disagreeable screeches and squeals, shrieks and sc...
Grilling Vegetables
Get Out Your Grill and Start Eating Right
Tiger Woods Workout Is Not What You Think
Tiger Woods workout is supposedly this "hush-hush" secret nobody knows about, but everybody is dying to find out. Tiger is human like every other golfer and re...
How To Succeed In Internet Marketing
So what exactly is the magic formula needed to become a successful internet marketer? The bad news is that there is none. The good news is that you can create i...
Credit Help for Real Estate Financing: Credit Scores
Find out how your credit scores rate with real estate lenders. and what does not count in your score.
Outdoor Kitchens – Simple and Sophisticated
If you haven't thought about an outdoor kitchen for your patio, it may be time to include one in your plans. Featuring many ideas to create this new outdoor ro...
Top Ten Tips To Get Started Writing Your Book - Part 2
You are far more likely to write and publish a book that sells well if you follow these tips before you write a single chapter. Use these ten tips to get star...
Handicapping the NFL Pre-season
It never ceases to amaze me just how many sports bettors pass when it comes to wagering on NFL preseason games, the reason probably has more to do with past pre...
The Ten Commandments of Leadership
A poem hangs on the wall at Mother Theresa's orphanage in India. For all who are called to lead, it is a great reminder of what we should do:
Garlic – My Favorite Healing Herb
Garlic is a wonderful healing herb and, unlike many of the other herbs, it tastes great and can be incorporated into a variety of meals.
Free Trade, Outsourcing, Protectionism and Reality Check
Free Trade something to think about.
Tips for Trade Show Rentals
Trade show rentals are an economical and convenient solution for your exhibit. They lend you the flexibility to change things for every show, and eliminate you...
How to Reduce Home Insurance Premiums
Here are some useful tips on how to reduce Home Insurance premiums.
The Why - Seven Real Reasons to Own an Online Business
I'll be blunt with you. You don't own an online business to make money. Don't believe me? Just hear me out. The real reason you own an online business is to do ...
Customer Finance Programs Key to Increasing Sales
100 percent financing — Many finance companies offer 100 percent financing for the cost of software and maintenance contracts, which requires no down payment. B...
Anamcara - The Blessing of Love
This article reminds you that St. Valentines day can be everyday.
Characteristics of Sound
Sound in brief but remarkeable terms is a vibration, that our ears percieve by the sense of hearing. Most commonly vibrations travel to our ears via the air. Th...
Zen And Romance
The art of romance and Zen are similar. Both cause you to feel happy to be alive and look forward to waking up in the morning, excited out your day. This articl...
Autoresponders for Beginners
If your thinking what the hec is an autoresponder,then read on it's the single most powerful tool on the internet.
Dont Suffer From Information Overload
Learning everything you need to know about internet marketing can be overwhelming. Here's 7 tips to help you avoid being overwhelmed.
5 Small Steps To Ultimate Sales Success
"Selling worth doing is worth doing badly … at first!"
~ Gavin Ingham, 2002
Where is Your Focus?
You really want to be spiritual, but things keep getting in the way. Distractions, noisy and unsettling, come between you and where you want to focus your atten...
Weight Loss: The Strength in Setting Goals, Achieving Objectives, and The Power of Intention
The power of goal setting, mind setting, and achievement...
|
Print this page