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Author: Angelique Van Engelen Article source: http://www.content.managementwatch.com/. Used with author's permission.
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.
At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper. We start a web content assignment by determining a number of 'vital factors' in a client's web communication process. The writing exercise that follows will be largely centered around this hyperlinked path activity - kind of proportionally.
To take our own site -www.contentclix.com- as an example, the click of a mouse is such a vital factor. That is to say, if you come away from the website with nothing more than the notion that we are about clicks and content, a step toward our ultimate goal -getting you to sign up for a content makeover by one of our writers- has been achieved.
Chances will have improved that you will think of us when you one day notice why some of your links deliver low ROI numbers and and other links high yields. That's progress. The other hyperlinked vital points hopefully will finish the job.
We won't say anymore about our own site but move on to the wider world wide web. Clicks are an integral part to every website; whatever the way you bring your goods to market, people always need to click to get it. Not a single sale is made/not a new page is entered/not a link path is followed without a click of the mouse.
We write your web content in a navigational structure made up of layered CLICKS.
The four layers we categorise are:
Clicks generating click throughs;
Clicks generating repeat visits leading to sales;
Clicks generating traffic;
Clicks generating sales.
Why distribute your clicks into these categories? Simple, it helps you to focus and create clarity throughout your site. Your visitors can decide to let you go at any point in the navigational process, but it is least likely they will ditch your site for another one when they feel they're communicating rather than floating endlessly. We write content guiding the visitor to any of the four clicks.
Content shapes your visitors' behaviour both short and long term. It's a cliche, it's often said lightly but it's very true. Research into highly successful sites shows that the secret is a navigational path that is littered with clear, to the point as well as highly communicative advice that makes visitors spend more time and money and really leaves them better off.
Customer research is also proving of crucial importance in devising a winning strategy. Although not a single country in the world has reached the saturation point by far in web transacted business, we're so far in the cycle now that there is verifiable information confirming that knowledge about the way customers behave is a competitive advantage.
Totally obvious? You'd be surprised at how few web based businesses are on the ball here. (Read our article 'What's to be gained from greater synergy between the the real, the cyber and the creative worlds?) The battle for customers is fought here and future make-or-break situations will prove to be in their decisive stage right here too. Pay attention and get the experts to re-focus your copy. We at contentClix can make all the difference for you! This article was brought to
you by contentClix.com writers.
If you are interested in
tailormade content
exclusively for your site,
contact us via writers@contentclix.com or visit
our website http://www.contentclix.com
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