Why Online Marketing Matters為什麼線上行銷事宜 Search engine marketing has boomed in recent years and statistics show that spending for online marketing is o...搜索引擎營銷已興旺，近年來，統計顯示，支出為在線營銷是澳..
Articles Tutorial文章補習 Articles on advertising, sales management, business, stock market, hobbies, health, lifestyle, family relationships, online business, money, stock trading and m...文章，廣告，銷售管理，業務，股票市場，嗜好，健康，生活方式，家庭關係，在線業務，金錢，股票買賣和M. ..
The dreaded question: "What exactly does your company do?"可怕的問題： “究竟貴公司是否這樣做” ？It's a simple question, but do you find that every time you answer it you give a different answer?它是一個簡單的問題，而是你是否覺得在您每次回答你給一個不同的答案？
One of the first steps in positioning and branding a new company is to craft an elevator pitch.第一個步驟，在定位和品牌的一個新的公司是船一電梯足球場。Simply put, an elevator pitch is a clear, compelling description of your business that is short enough to be understood (by your mother no less) in the time it takes to ride an elevator.簡言之，一電梯足球場是一個明確的，令人信服的描述您的業務即是短期足夠的理解（你的母親不低於）在所花費的時間乘坐電梯。That's about 60 seconds or 150 to 225 words.這是約60秒或150至225字。This is not an easy as it sounds.這不是一件容易，因為它的聲音。To do it well requires a great amount of thought, strategizing, and finesse.這樣做，需要大量的思想，謀略，巧妙。
Here are some quick Dos and Don'ts:這裡有一些快速DOS和注意事項：
- Do start with a hook: what is most compelling about your story? -開始與鉤：什麼是最具吸引力的關於您的故事呢？
- Do show how you solve a problem. -顯示你如何解決一個問題。Too many companies offer a solution, but never identify the problem they are solving?太多的公司提供一個解決辦法，但從來沒有找出問題所在，他們解決？
- Do briefly describe what you sell but don't kill them with details at this point. -做簡要說明您所售產品的，但不殺死他們的詳細資料在這一點上。
- Do tell them who you are: who is behind the company and why you will succeed. -不要告訴他們你是誰：誰是背後的公司和你為什麼一定會取得成功。(Got a great advisory board? Mention it.) （得到很大的諮詢委員會？提及） 。
- Do briefly describe the target market: who it is; what industry; how big. -做簡要介紹了目標市場：是誰，這是什麼行業;多大。
- Do mention how you will get revenue. -不要提及如何你將獲得的收入。
- Do note your competitive advantage be it intellectual property, distribution, partners, or whatever. -請注意您的競爭優勢，無論是智慧財產權，分配，合作夥伴或什麼。
- Do speak in plain English. -做發言，在平原英語。Don't use acronyms, technospeak, hype, or marketing babble.不要使用縮略語， technospeak ，炒作，或營銷babble 。
- Do show enthusiasm and passion (if you don't believe it, who will?) but don't go over the top. -顯示的積極性和熱情， （如果你不相信它，誰？ ） ，但不要超過頂端。(That's why used-car salesmen are forced to sell used cars.) （這就是為什麼二手車推銷員是被迫出售二手車） 。
- Do practice, practice, practice. -實踐，實踐，實踐。It should roll off your tongue naturally and consistently.它應輥脫下你的母語，自然和一貫。No ums or uhs.沒有公用設施工程管理系統或uhs 。
- Do make sure everyone in the company has the same story. -確保每個人都在該公司擁有相同的故事。Don't forget the receptionist.不要忘了接待員。You don't want to be in a position where members of your own team have contradictory descriptions of your company.你不想成為一個不錯的地方，大家自己的團隊有矛盾，說明您的公司。
- Do adjust for your audience. -調整為您的觀眾。Customers are more interested in what problem you are solving for them than how you plan to make money.客戶更感興趣，在什麼問題你是解決他們比您打算如何去賺錢。Save those details for potential investors.拯救那些細節，為潛在的投資者。
- Do close with a call to action. -密切與一項行動號召。Get a business card, schedule a follow-up call, set up a presentation, something.得到一張名片，附表一的後續行動的呼籲，成立一個介紹，一些事。
- Do write it down. -不要將它寫下來。This will have a million uses--from the boilerplate in your press releases to online directory listings--to get your company description in the world consistently.這將有1萬用途-從樣板在您的新聞發布在線目錄列表-讓您的公司介紹，在世界上始終。Do shorter versions as well.這樣做較短的版本，以及。
Jennifer Guinan, president of Sage Strategic Marketing, offers 19 years of experience in marketing, communications, Internet and search engine marketing, and PR for companies and organizations large and small.珍妮佛桂南，總統賢者戰略營銷，提供了19年的經驗，在市場營銷，通訊，互聯網和搜索引擎營銷，公關，為公司和組織的大型和小型。Guinan's background includes national and international marketing and communications executive management and strategy, PR and media relations, and consulting.桂南的背景，包括國內和國際市場營銷和通信管理和執行策略，公關和媒體的關係，和諮詢。Her experience spans multiple industries from financial, healthcare, and life sciences to technology segments including software, networking, telecommunications, embedded systems, and wireless.她的經驗橫跨多個行業，從財政，衛生和生命科學技術部分，包括軟件，網絡，通信，嵌入式系統和無線。She has developed M&A communications strategies, executed crisis management campaigns, successfully launched a number of startup companies, and strategized and implemented company repositioning, product launches, and issues campaigns.她制定了併購的通訊戰略，執行危機管理活動，成功舉辦了多項的新興公司，並strategized和實施公司復位，產品的推出，以及運動的問題。Contact us: http://www.sagestrat.com or jennifer@sagestrat.com聯繫我們： http://www.sagestrat.com或jennifer@sagestrat.com
Fall Foliage Scenic Drive – Mohawk Trail Massachusetts秋季賞葉風景區驅動器-莫霍克徑馬薩諸塞州 Fall Foliage in New England offers some of the best leaf peeping anywhere in the world.秋季賞葉，在新英格蘭地區提供了一些最好的葉偷窺在世界上任何地方。Scenic drives are a popular way of seeing this wild display of color.風景優美的驅動器是一種廣受歡迎的方法看到這個野生顯示的顏色。T...湯匙..
Is Your Discipline Damaging the Spirit of the Child?是您的紀律，損害的精神，兒童？ If your parenting methods include abuse of any kind; physical, sexual, emotional or verbal, please get help to stop as soon as possible.如果您為人父母的方法，包括濫用任何種類的;身體，性，情感或口頭，請獲得幫助停止盡快落實。Adults are supposed to ...成年人是為了...
Taking E-mail Marketing To The Next Level以電子郵件行銷到下一級 Many types of Internet advertising don't work as well as they once did.許多類型的互聯網廣告不工作，以及他們一次也沒有。People have gotten used to banners and don't click on them.人們已習慣的橫額及不要點擊他們。Some ezines have failed to k...一些ezines沒有k. ..
Cant Rent a Work Zonecannot租工作區 Don't throw good money after bad by trying to rent out an apartment before the renovations are complete.不扔好錢後，壞試圖出租公寓前，裝修完成。Terence P Ward can show you the importance of curb app...特倫斯p病房可以顯示你的重要性，遏制亞洲漿紙...
Why Should I do Business With You?為什麼我應該做的業務與你？ It's the question that is on the minds of all our customers regardless of what products or services we are offering.它的問題，這是對頭腦中的所有我們的顧客，無論什麼樣的產品或服務，我們提供。Potential customers want to know what make...潛在客戶想知道什麼，使...
The Best Protein Powder最好的蛋白粉 This article provides important information on how to find a high-quality protein powder.本文提供了重要信息就如何找到一個高品質的蛋白粉。
Relax In An Orlando Vacation Rental一，放寬在奧蘭多度假出租 Every year over 30million people travel to Orlando to vist Walt Disney World and most stay in a cramped hotel room.每年超過3000人前往奧蘭多，以vist華特迪士尼世界最留在一個狹小的酒店房間。There is now a better and more comfortable w...現在是一個更美好和更舒適的瓦特..
At The Dinner Table在晚宴上表 Find out how one family coped with an obese child...找出如何應對一個家庭與一肥胖兒童...
Snowflakes雪花 The human race had their beginning, and I had mine - in this lifetime, anyway.人類有其開端，我曾礦井-在這一輩子，無論如何。
Radio Frequency Energy Fans Thermacool無線電頻率能量歌迷thermacool I guess you wouldn't think that radio frequency energy would be making waves in the beauty industry?我猜你不會認為，無線電頻率能量將興風作浪，在美容產業？But, it is.但，這是。A device that uses RFE is being used in the T...設備使用註冊消防工程師正在使用的，在湯匙..
Is He Gay?他是同性戀？ We live in a day where the line between straight & gay has been skewed.我們生活在一個每天之間的界線直＆同性戀已傾斜。Metrosexuals are everywhere. metrosexuals ，到處都是。The following may help you decide if your man is fashionabl...以下可以幫助您決定如果您的男子是fashionabl ...
Make Money Blogging賺錢的博客 Have you ever thought that the blog could make money for you?您可曾想過認為，博客可以賺錢，最適合你？We would look here in this article, ways and means, to make money blogging.我們會看看在這裡在這篇文章中，方法和手段，要賺錢，博客。You'll discover the To...您會發現...
How to Write Carrot-Wielding Copy!如何撰寫胡蘿蔔揮舞複製！ A significant reason behind websites that fail is the lack of an effective direct response sales message.一個重要原因背後的網站失敗，是缺乏一個有效的直接回應，銷售的訊息。Such a message is comprised of three elements: it must...這樣的信息組成的三個要素：它必須...
Can Your Pet Stomach This?可以為您的寵物胃呢？ If you are feeding your cat or dog commercial pet food, this article will open your eyes to the real ingredients and how they can be harmful to our four-legged ...如果你是你餵養的貓或狗的商業寵物食品，本文將打開你的眼睛真正的成分，以及它們如何可以有害我們的四條腿...
Keeping Multiple Rabbits保持多個兔 These rabbit tips are about the frequently raised issue of keeping multiple rabbits.這些兔的秘訣是有關經常提出的問題，保持多個兔。
Payday Somedaypayday終有一天 God has written into divine providence a kind of payday-someday theology.上帝已寫進了神聖的普羅維登斯一種payday -總有一天，神學。
Action = Results!行動=結果！ How do we find the motivation to exercise today?我們如何找到動機行使今天？WE JUST DO IT.我們只是這樣做。I know that sounds like a Nike commercial, but really, it's the truth.我知道這聽起來像一個耐克的商業，但說真的，它的真相。Just doing it (exercising...只是這樣做（ exercising. ..
The Big Secret of Age大秘密年齡 The author reveals the big secret of age which is that we never really feel any different.作者揭示了大秘密，年齡就是我們從來沒有真正覺得有什麼不同。Younger individuals expect that our outlook and expectations have cha...年輕的個人期望，我們的世界觀和期望，有茶...
www.senyum.net - This website contains articles on wide range of topics. www.senyum.net -這個網站包含的文章就廣泛的問題。Articles on advertising, sales management, business, stock market, hobbies, health, lifestyle, 文章，廣
