|
Author: Rick Hendershot Article source: http://www.opentopia.com/. Used with author's permission.
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:
- Search engine spam, and
- Ensuring that "fresh" documents score higher than "stale" ones
Here is a summary of some of the general principles outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted.
1. Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword.
2. Google expects that anchor texts will vary. A lot of identical anchor text suggests an "unnatural" linking pattern. Anchor texts should vary, but contain related phrases.
3. Google will record when specific links were first discovered, and watch how they change over time. Links with a long life span are considered more valuable than links with a short life span. This adds support to the link delay theory -- that links do not start "counting" until they have been in place for a few months. So get working on those links right now, but don't expect immediate gratification from Google.
4. If a new website gets a flood of new inbound links, this will be an indicator of possible spam activity. Links should be introduced gradually and according to a consistent pattern.
5. Google acknowledges that there may be link "spikes", and so an influx of new links will be interpreted as legitimate if some of the links are from "authoritative" sites. Go after links from authoritative sites.
6. If a stale webpage continues to receive new incoming links, it will be considered fresh. Keep adding links pointing to important pages.
7. Links from fresh pages will in some cases be more valuable than links from "stale" or old pages that have not been recently updated. Get links from pages that are active. If you have high value links from important sites, develop a strategy for keeping those links fresh.
8. Google places more value on a site where link growth remains constant and slow. Slow and steady wins the race. Keep getting those links.
9. Pages with many inbound links will require proportionately more new links in order to remain fresh. The assumption is that the more links a page has, the more it should be getting in the future. Otherwise it starts slipping into the "stale" category. Focus more attention on your most important pages.
Regardless of whether of not Google implements all of these criteria, the general direction is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy. Rick Hendershot publishes the Linknet Network, a group of websites and blogs that offer web owners advertising and link promotion opportunities.
Jenny Kissed Me by Leigh Hunt, A Discussion of the Poem and the Poet
Leigh Hunt was a 19th century English essayist, critic, poet, and publisher. Hunt was not a renowned poet, though his "Jenny Kissed Me" has been enjoyed and of...
5 Tips for Finding the Best Poker Websites
There has been an enormous growth in poker websites in the last couple of years and there are now literally hundreds of them to play at. But how do you select a...
Orlando Florida Holiday Home & Vacation Home Market
In this article I will go over why the Orlando Florida vacation home and holiday home market is doing so well lately. I will go over some major factors on why t...
Weight Loss, Exercise, and Bodybuilding Tips – Keeping Your Body-Fat Low: Part 7 of 10
People usually quit weightloss and exercise programs for one of two reasons;
boredom or lack of results, maybe even both! The way to avoid both is to add a sma...
The Benefits of Drinking Mangosteen (XanGo)
The mangosteen fruit has been nicknamed the "Queen of Fruits." It received its nickname because Queen Victoria of England loved the fruit and declared it to be ...
How To Completely Rehab Your Home In 10 Days!
Completely rehab a home in 10 days flat, increasing its value on average by $30,000 upon new appraisal!
1000 Managers Turned Their Plans Into Energy!
This article shows leaders how to train, advise and
encourage people using their strategic plans as a guide for
making improvements in skills, behaviors, perf...
Yes, There is a PR Sweet Spot
The PR sweet spot appears when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her op...
How to Reduce Car Insurance Premiums
Here are some useful tips on how to reduce car insurance premiums.
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of sea...
Developing Those Elusive Bright Eyes... With Vitamins and Minerals
Vision is one of our most precious senses. Without it the world as we know it would be blank. One of the things that we can do daily to protect our eyes from ha...
Why You Need To Buy and Sell Gold Coins (Part 6)
Man has treasured Gold and Silver for it's rarity, beauty, and value for more than 5,000 years. Emperors, Kings, Sultans, and Sheiks valued Gold and Silver as t...
Preventing Osteoporosis
Medical evidence supports an improvement in bone density is possible.
Layer Your Plantings
If you think of your landscape as a stage, you can easily imagine the basics of layout. On a stage, you have a nice background or backdrop in the back. The back...
Just Horsing Around
12 trivia questions about humankinds equine companion
Branding is Everything... Everything is Branding
Branding is Everything... Everything is Branding. You have 3-4 seconds to get your message across.
Writing Quality Blogs
Blogs like all forms of writing are an art form that takes knowledge and practice to do well.
Image Hosting For Online Auctions
Image hosting is an important part of selling your product on eBay. To display photos in your listings, you can choose between using eBay Picture Services and h...
Bosses Are Out – Managers As Coaches Are In
There is a new trend taking hold in business today which translates into amazing productivity, results, and a happier workforce. It's easy, positive, and some ...
Singing: The Tonic of Life
Singing is really the ultimate feel good drug. It's benefits to your mental state and overall wellbeing are nearly endless. Some simple techniques to incorporat...
Water and Sunlight Helps to Clear Acne
If you want to help clear your acne, you need to drink more water with natural nutrients added to it. Water helps you get rid of toxins in the blood, which com...
Pilates Exercises – Can They Give You The Body Youve Always Wanted?
Pilates exercises are all the rage. Find out why top movie stars are doing Pilates to look and feel better than ever before.
Correspondence From The IRS – Yikes!
It's a moment every person dreads. You pick up the mail and there is an envelope from the IRS. It's not a refund check. What do you do?
Subprime Mortgage Loans - 3 Questions To Ask Your Subprime Mortgage Broker
Here are 3 things you should ask your subprime mortgage lender before you commit to a mortgage loan.
|
Print this page