If you want to have an online business, without doubt, you
should have your own newsletter. Why is that important? Most
people won't buy your product on their first visit to your
web site. They need your advice to buy exactly your
product because "it is the best, the cheapest" etc.
You can tell them when you will make an update, to visit your
site again, and so you get repeat visits. You should provide
some useful content in your newsletter to make them stay as
your subscribers.
When you decide to have a newsletter, you should promote it, so
that you will have more people on your list. It is easy to build
a big list very fast, if you pay for that. However, many people
don't have much money to spend for their list promotion so they
mostly must use free services. This brings up a good question?
Which services are useful for e-publishing and are also free?
Here, I will write 7 services that I use and which have showed
good results.
1. Swap ads
Swapping ads can be very useful. You have to find newsletters
that have quality content and a contact to the owner. When you
make a contact you have to write why you are interested in
swapping ads with that newsletter. You have to tell about the
benefits of swapping with you.
It is very useful for list promotion to submit your articles to
other publishers that are looking for some content. You should
put a resource box at the end of your article where you will
write who are you; you can also put your web site and list
address... It is more likely that they will subscribe to your
newsletter if they liked your article rather than reading your
ad. You have to find those publishers who will be interested in
your articles.
There are services where you can submit a description of your
list or announce when you are going to publish it. These
services can be useful because, they provide quality lists.
Therefore, people can decide to subscribe to your list.
You can subscribe to discussion lists of your interest. When you
post your answer you can include your resource box. If people
find your answers useful it is more likely that they will
subscribe to your newsletter.
If you want to have a professional newsletter you should
consider registering a domain name. Today it is not very easy to
find a good domain name, especially a dot com name. However,
there is a free service where you can get a list of domain names
that are free because of non-payment. Also, you have to check if
a certain name is available.
There are many different opinions as to how useful are search
engines. Having a good placement in a search engine for relevant
words can be very useful for your list promotion. I must say
that it is not worth submitting to every search engine. There
are a few that are the most popular.
These 7 services can get you subscribers for your newsletter.
Don't expect that you will immediately have several thousand
subscribers using free services because it doesn't work that
way. Don't believe in everything that you read on the Net,
because you can be disappointed. E-publishing can be very useful
for you and for your business if you use it in the right way,
because, it establishes you as an expert in your field of
expertise.
______________________________
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com
______________________________
NOTE: This article may be used freely in opt-in publications and
websites, provided that the resource box is included and the
links are active.
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