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Author: Mike Makler Article source: http://www.article99.com/. Used with author's permission.
My Grandfather ran a small Grocery Store and when you would
ask him a Question about his Business he would laugh and
reply does Macy's Tell Gimbel's. (At the Time Gimbel's was
a major Competitor of Macy's in the New York Department
Store Market.) Well if Macy's were on the Internet
back then they could be telling Gimbel's a lot. If
Gimbel's knew which tool's to use and what steps to take to
'spy' on Macy's.
All Examples are based on the search term
'buckwheat pillows' I do not sell 'buckwheat pillows',
but I did recently order some online.
1 - Who is Number 1 for the Best Keyword.
Go to Yahoo, MSN and Google Type in "buckwheat pillows"
see who your Top competitors are. You may want to look at
the top 5 or 10 for results for Yahoo, MSN and Google, Do
they overlap, Is someone number 1 in all 3 Searches or are
they different. Which result Appears most often in the
Top 3, the Top 5, the Top 10. Pick one of your Top
competitors and see what else you can learn. Let's use
http://www.l-oma.com/ for this example.
2 - What Keywords does use http://www.l-oma.com/ and how
often.
The Meta Tag Analyzer tool will tell you which keywords
appear on these pages and how often. Just go to
http://ewguru.com/tagtool and type in www.l-oma.com and
click submit. You will get a Report. The Top of the
Report contains information on the Title, Description and
Keyword Meta Tags we will use these later now scroll down
until you see the Report Heading [The Keywords Found on
Page]
This Heading tells you the Keyword Density for the Keywords
and Keyword Phrases on this Page. You will notice
the Keyword 'Pillows' appears 3.76%, 'Buckwheat' 3.29% and
'Pillow' 1.88%. You will also see that the Keyword Phrase
'buckwheat pillows' appears 2,88%. A Keyword density of
about 3% is just about right for your Target Keywords and
Phrases.
Now Scroll up a little you will see the Heading [Keywords
found in the IMG Alt tags] The Alt tag of an image is the
text a user sees when the Image can't be displayed. In
this case they are not using Alt Tags. They could improve
slightly by adding Alt Tags to their Images. Maybe for the
Pillow they could place 'Enjoy this Comfortable Buck
Wheat Pillow' in the Alt Tag
Scroll up a little more and you will see the Heading
[Keywords found in the Anchor tags] This tells which
Keywords are being used with there Hyper Links. Keywords
in the Anchor can help your ranking. Perhaps they could
have said 'Order Buckwheat Pillows' instead of just 'order'.
3 - Title Meta Tag
Let's keep working with the Report from the tagtool. Scroll
up the page a little and you will see [Meta tags analysis].
and [Meta tags report for:
http://www.l-oma.com/index.htm]
The First Entry under Both these Headings is Title. This
is the Title that appears between the title and /title HTML
Tags in the Header. The Report tells you the actual title
is 'Quality Buckwheat Pillows Handcrafted in Maine by L-OMA'
The 2nd Heading tells you The Title relevancy to page
content is 89%. Yahoo, Google and MSN like this to be
fairly accurate. 89% is pretty Good 95% or higher is Ideal.
See http://ewguru.com/hbiz/perfectmatch.html for a Quick
Lesson on how to get that number to 95% or Greater
4 - Description Meta Tag
The Next Entry under [Meta tags analysis] and [Meta tags
report] is Description. Think of this as a Summary of what
is contained on the Page. This is also what Google, Yahoo
and MSN Display when you're listing appears. Ideally the
Description should match perfectly with what is on the
Page, in this Example this tool won't measure the
Description because it is over 200 Characters Google, MSN
and Yahoo use between 150 and 200 characters in there
Listing for this result.
Look over there Description it uses the Keyword Phrase
'Buckwheat pillows' 3 Times. It uses the Company Name
L-OMA. Notice too that it uses lots of word like Neck,
Spine and sleeping that appear in the Keyword Density
Report. The Description is Excellent as it is aims
squarely at their target Market.
5 - Keywords Meta Tag
Keywords is the 3rd Row in both the [Meta tags analysis].
[Meta tags report]. You get to see the actual Keywords
they want to be indexed under and how well this page
Matches. They got an 84% match which means out of the 19
Keywords they chose only 84% or about 16 Appear on this
Page. Look at their Keyword List
[buckwheat pillow, loma buckwheat pillow, l-oma, back pain,
pillow, headache, snoring, neck pain, migraine headache,
sleep apnea, tension, muscle pain, stress, buckwheat hull,
Maine]
You may want to type in some of their Keywords into Yahoo,
MSN and Google and see how they did for those keywords and
phrases.
6 - Link Tool (http://ewguru.com/linktool)
To Find out a Little more about www.l-oma.com go to the
Link tool and Type in www.l-oma.com and then click.
You will Notice that they have 16 Backwards links from
Google, 312 from Yahoo and 3 from MSN. Click on 312 under
Yahoo and you get to see who is linking to them. Likewise
click on 16 under google and 3 under MSN to see who they
list as Back Links. Can you get links from these web sites
too.
7 - What Other Keywords to use
The Keyword Suggestion Tool is another Source of
Fantastic Information. (http://ewguru.com/kw-suggestion)
Just Type in your Keywords 'buckwheat pillows' and find out
other Keywords you can use.
Go back through the steps with these new keywords and
see what else you can learn. You may want to target some
of the Less Popular Keywords first to get your own High Page
Rank. Mike Makler has been Marketing Online Since 2001.
Subscribe to Mike's Newsletter here
http://www.ewguru.com/hbiz/list-sign-up.html
Get some useful Free Downloads Here: http://trafficninja.com
Some more Articles from Mike:
http://weeklytipsandtricks.blogspot.com/
Copyright © 2005-2006 Mike Makler: all rights reserved.
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