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Author: Mohd Fairuz Article source: http://www.sap-basis-abap.com/. Used with author's permission.
Google Adwords is a very good place to promote your
business on the Internet. It allows you to target for
specific keywords, allowing you to to promote right product
to the right audiences.
However, as more and more players promote their ads on
Adwords, it becomes very hard to get your ads noticed.
Here's are 5 ways how to make your ads outshine your
competitors':
1- Use the keyword in your ad title
Let's say you're bidding on the keyword 'ecover software',
make sure you use the keyword in the title. When someone
search on Google for 'ecover software', the percentage
they'll see your ad is higher because the keyword in your
ad will appear in bold.
2- Use capitalization
Use capital letter on the first letter of every word.
Instead of writing your ad like this: 'make money from
home', try this 'Make Money From Home'.
3- Use numbers wherever possible
People love numbers. Instead of: 'Make Money From Home',
you can try 'Make $897 Weekly From Home'.
4- Benefits, benefits, benefits
People look for product that can solve their problem. So
your ad must use words that emphasize more on benefits.
Instead of saying 'our ecover software is the best', you
can say 'Create Amazing eCover With A Single Click'.
5- Don't put affiliate status anymore
In the past Google required marketers who promote affiliate
products to mention their affiliate status. But with the
recent Adwords policy, you don't have to. Delete the word
'aff' and use the extra space for other words. Besides, by
hiding your affiliate status, this will encourage more
people to click on your link. Mohd Fairuz maintains a website on Google Adwords resources
& tools. He has also developed a free tool dedicated to
Google Adwords advertisers. This tool will automatically
convert broad keyword matching to phrase keyword match " "
and exact keyword match [ ]. For more info on this tool,
you can visit the following URL:
http://www.ShortCoursesOnline.com/google-adwords-tools/
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