|
Author: Bobby Heard Article source: http://www.goarticles.com/. Used with author's permission.
After the latest PR update at Google and MSN's beta search going live, there is one
thing for certain in 2005: the world of search is in for some major changes. There
has been growing speculation around the SEO world that reciprocal linking is a thing
of the past. Rumors are abound that PR means less and less, if anything. Bill Gates
came out of his cave to say that "Today's search is nothing" and that it won't be that
way for long. There are quiet rumblings in the SEO back alleys of a new, state-of-
the-art search engine currently indexing the internet. Websites are dropping off the
face of the planet. And we're all left to sit here and put together the pieces. So what
is in store for 2005?
1) Reciprocal links, while not becoming totally dead, are decreasing in value, and
there will most likely be an algorithm update to lessen their importance. The
original thought process behind the importance of a link was that it was seen as a
"vote" for the linked-to site. Now that reciprocal links are everywhere, it is hardly a
great way to count "votes" for a website. Reciprocal linking will continue around the
internet, although the amount of people who try to get away with one-way links (by
never getting back to you once you've added their link) will increase significantly.
This will, of course, be an attempt to acquire one-way links, which brings us to our
next subject....
2) One-way links and triangle linking, though already quite popular, should explode
over the course of 2005. Both are much harder to control and acquire, which makes
Google happy. The triangle link "ploy" makes links look like one-way links even
though "Site A" is returning the favor to "Site B" through "Site C". There will be
attempts to sell triangle linking programs and systems by SEO companies, however,
the complexity, difficulty and time involved in this scheme will produce ridiculous
prices.
3) What this about a new search engine that is going to index every site on the
internet, EVERY 10 seconds? Become.com has turned a few heads with it's claims.
Site owners have reported Become Bots spidering "like crazy". It's all quite hush,
hush, however and you need to have an invite in order to test it out. It should be
interesting to see what they're capable of if and when they decide to go live. I'll go
out on a limb and say that it's a household name by this time next year.
4) MSN will scrap the "beta" tag on February 1st from it's sparkling new search
engine, which is currently live at search.msn.com and Bill Gates thinks it will rival
Google. There is a lot of debate over this issue, but there is no denying that it is far
better than the old chugger they were using before. Love him or hate him, Gates has
most likely given a hard right to the chin of Yahoo!, which seems to be suffering
from a magnitude of quality problems. MSN will be second to Google in total
searches in 2005.
5) PR still has importance. However, it is also decreasing in value. PR is only based
on the quantity and quality of links (both inbound and outbound) from the given
web page. The most obvious reasoning for the declining importance theory is due to
the fact that on any given search on Google, the PR of each page seems to have
barely any correlation with it's place in the rankings. For all you PR lovers out there,
hold on to your toolbar's tight, because this could be a bumpy ride. Bobby Heard (bheard@abalone.ca) is the Vice-President of Abalone Designs
(http://www.abalone.ca), which offers great SEO results at affordable prices.
Leave a Legacy
What do Sam Walton, Ray Kroc, Hilton, Marriot, Firestone, Elvis Presley, The Kennedy's, John Huntsman, and Henry Ford have in common?
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
How your Web site can be your best Public Relations tool.
What is So Exciting about Money and the Internet?
What is it that gets us so excited about earning an income from our home computers? What is it that so intrigues us that we'll spend hours surfing the Net look...
Beyond Gold and Platinum: Mokume Gane
If you wanted to own or give the world's most exclusive jewelry, the metal of choice would be not gold or platinum but iridium. So far no one has figured out ho...
Stress and the Mind-Body Connection
This article examines Dr. Leonard Coldwell's U-Cure Power Break system, which he developed to deal with "stress overload."
Should You Refinance?
Things to consider when thinking about refinancing your current mortgage...
How to Manage a Big Writing Project
This article provides some fundamental advice about writing a book, screenplay, stage play, or other big project.
Weightloss Supplements - How Weightloss Patches & Diet Pills Can Control Your Appetite
An overview of the latest in weightloss supplements and breakthrough technology that can really kickstart you into the mode of self control, break you out of th...
New FDA Approved Therapy for Depression: Timeline from Prescription to Procedure
On July 18, 2005, the U.S. Food and Drug Administration(FDA) approved vagus nerve stimulation as a treatment for chronic depression. On August 18th, the manufac...
Discover YOUR Online Poker Room
How to pick the right online poker room to play in, for YOU...
I Want To Be Able To Function and Not Be Stopped by My Pain
Being able to function starts with good sleep-—without it you're a mess. Yet pain prevents you from using the reliable sleep advice that works for other people....
The Scalp
Traders scalp by jumping in and out of positions throughout the session in hopes of making a series of small profits.
How to Get One Way Backlinks
Search engines have took steps in an effort to prevent reciprocal link exchanges from becoming major problem by placing more importance on one way links. So, ho...
The Tortoise and the Hare
The internet offers many great and different types of advertising. Learn to do it all and do it well. But the most important aspect of Network-Marketing is rep...
A Good Preschool Idea
The successful preschool idea behind many successful preschool learning centers is thorough all round planning and well-chosen staff members.
Creating Your Target of Health
I can Guarantee Health is probably not what you think it is. And creating your target is key to actually being healthy...
The Sellers Creed
I will not make sales. I will make Customers.
I will target the heart of my Customer. Never their wallet.
My Customer is the lifeblood of my business.
Shadows
Do shadows impact on our lives? Is it possible to deny the shadow element? It is usually the worst side of the person. When we are at the lowest point in our ...
How To Help A Sick Team Become Healthy
How to fix a team that is full of animosity, has fragmented interpersonal relationships, mistrust and infighting. Part of the "Ask the Team Doc" Q&A series.
How To Design A Little Girls Fairytale Bedroom
Your little girl loves castles, knights and princesses-here's how to create a perfect bedroom for her!
How a Microphone Works
Microphones are transducers, devices that change information from one form to another. They detect sound information as air pressure patterns, which they interp...
FSBO Open Houses – What If You Get An Offer?
You've decided to sell your home yourself and decide to have an open house to show off the property. Potential buyers come and you get an offer. What now?
Teens and Sleep
Sleep is nature's way of renewing and maintaining balance—physically,
emotionally, and spiritually. Teenagers need about 9.5 hours of sleep
each night. It is...
Socrates, Politics and Axe Murder: A Look at Gay Marriage
This week, I attended a reading by Christopher Phillips. He is the author of Socrates' Café: A Fresh Taste of Philosophy, and has been described as the "Johnny ...
|
Print this page