5 High-Impact Marketing Tips

Navigation: Main page » Marketing

 Print this page Submit articleComment article

Author: Bob Leduc

Article source: http://www.frugalmarketing.com/. Used with author's permission.

Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.

1. Promote Only One Thing at a Time

Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose the sale.

Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizing the initial purchase.

2. Provide Multiple Ways for Customers to Buy

Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

3. Avoid Your Competitors

Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.

One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to the unique needs of prospects in each niche market.

Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

4. Use Alternative Marketing

Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online.

A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.

Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.

5. Encourage Questions

You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.

Only interested prospects will take the time to ask questions. Many will buy ...especially if you answer their question quickly and completely. You can even include a promotion for your product or service as part of your answer.

Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no personal contact. For example, provide a phone number or an email address they can use to ask questions.

Tip: If you find yourself personally answering a lot of questions, add a Questions and Answers section to your web site or your sales brochure. Include the answers to the most frequently asked questions. It will reduce the number of questions you have to answer personally.

Each of these 5 marketing tips provides a simple way for you to boost your sales quickly ...and for little or no new expense.

Copyright 2005 Bob Leduc

The Most Useful Way To Utilize Traffic Exchanges
If you advertise through click-exchange traffic programs or GPTR programs, then you should have an idea of what a timed visit is. Basically, people have to view...

How To Choose A Good Quality Vitamin Supplement For You And Your Family Without Getting Ripped Off
Tips on what to look for when choosing a vitamin and mineral supplement to ensure that you will be getting a good quality product at a fair price that actually ...

How To Get Clients To Take Immediate Action
Are you tired of excuses? Looking for a persuasion technique to get people to take immediate action?

How a Good Bedroom Design Can Boost Your Confidence
Learn how your bedrrom can change the way you think. A good bedroom design can be used to change your life, effortlessly.

50 Surefire Web Design Tips
Tips to brand your website Include your logo in all pages. Position it at the top left or each page. Complement your logo with a tagline or catchy sentence ...

Feral Cats - Societys Problem Children
Just think of a feral cat colony as being a gathering of homeless kids. These cats are our responsibility as a society, yet the solution to this issue must sta...

How To Get Web Site Traffic
Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do ...

Forgiveness- The Path To Healing & Spiritual Growth
Often times after we have been emotionally,physically or spiritually hurt, the pain quickly turns to anger and resentment. We go over the episodes of the past ...

Universal Thought Systems
Did you know that everyone is born with the same tool set to create abundance? That tool set is your Thought System. Yes! Your thoughts create your entire life ...

Aspiring Webmasters Want To Know, What Makes A Website Grow?
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do ...

Win Every Single Time You Play Poker, Chips Or No Poker Chips, Guaranteed
Sick and tired of losing your valuable cash playing poker, no matter how many strategy books or online guides you memorize? Want a fool-proof method for keepin...

Quick Tips for Writing Love Letters
A great romantic idea - write a love letter! Not sure how? Follow these easy tips and you'll be done in no time.

Learning The Guitar Fretboard
So many guitar players do not know the names of the notes on their fretboard. This article explains why it is important to learn your guitar fretboard inside a...

Refinance Home Loan and Refinance Home Loans
Refinance home loan lenders are eager to lend money to any individual regardless of credit as long as the homeowner has a fair amount of equity in the home and ...

Shih Tzu - Early Socialization Is Essential For Your Shih Tzu Puppy
Teaching a shih tzu puppy or a shih tzu dog proper socialization skills is vital to the safety of both your dog and other dogs and people with whom he comes int...

Stress Management: How to Use the Power of Focus
The following exercise and story both point to the incredible power of focus in our lives. Wherever we place our focus, the rest of our mind and emotions will f...

Human Resources: The Misidentified Subject
Thanks to the studies in the field of human resources, modern corporations now have ways of finding the right people for the right jobs. If this is the case, h...

Add Email To Your Marketing Mix
If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it.

How to Make Your Self-Help Really Help
Ray was on a tear. "All that self-help stuff has never worked for me. In fact, it usually makes things worse." I asked for examples. "I'm out of work and I've w...

God Lives Under the Bed
My wings are too heavy to soar. Traveling under a storm cloud has certainly curtailed my usual "zip-a-dee-doo-dah" attitude towards life. I hope that you will t...

No Equipment, No Problem
Most of us have the problem of choosing what type of equipment to use in the gym, while others ponder ways to even be able to train in the first place.

Can Cat Lovers Ever Love Dogs?
People often define themselves as either a cat lover or a dog lover, but the question remains - can a cat lover ever love dogs? Or, dog lovers ever love cats?

Reach Your Goals - Goal-Pooling
The "Reach Your Goals" series started out as a tip sheet that quickly grew out of control - what started out as a small collection of goal and success tips even...

eBay Auction Pricing Strategies That Really Work!
How to price your auctions for greater success