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Author: Raymond Lai Article source: http://www.profitgazette.com/. Used with author's permission.
Marketing your niche e-book isn't difficult when you know the pitfalls and how to avoid them.
5 of the biggest mistakes people make are:
a) trying to do everything at once,
b) designing a pretty website
c) focusing too much on selling products instead of growing their list,
d) not having a marketing plan, and
e) failing to create innovative products that sell themselves.
The biggest problem I see is people trying to do everything at once; they get confused and overwhelmed and nothing gets done. They don't know how to create an Internet business step-by-step that takes people through a funnel; they just start creating pieces that don't work because they don't understand the
function of each piece or why they are creating them. When I work with people, I get them to look at what they are trying to accomplish in a systematic way.
I then help them create the pieces that will move their customers through their funnel and get them to buy.
The second mistake people make is designing a website for looks, not sales.
One of the problems is that people are ignorant; they rely on a web designer and many of them unfortunately don't understand Internet marketing. I've seen people spend $10,000 on website design and still not have a website that works! It's
important to educate yourself so you know what you're getting in a web designer.
In any niche ebook on internet marketing you'll learn what you need to know to create an effective web site whether you work with a web designer or do it yourself! And, I promise it will save you a lot of time, money and aggravation.
The 3rd problem people make is creating too much product when they have no buyers! It's better to approach it in layers and create the products you need to get started and then create more as you go. In the meantime, you want to work on
building your list using one or two tactics at a time-not all at once. I'll help you build a successful business that works!
Another problem is people focusing on selling their e-book to the exclusion of everything else. They fail to see other opportunities and streams of income- they leave a lot of cash on the table because they don't understand how to capitalize
on it all. You will learn all the different ways you can maximize the profits.!
And finally, there are two ways to make money on the Internet, by marketing and by innovating. I think you need to do both and I can show you how so that you are considered the ONLY choice in your field. With my creative background and innovative programs, I've proved that I know how to do this and I can help you
achieve the same kind of success in your business.
Do You Want To Use This Article In Your Ezine or Web Site?
Feel free to reprint this article in its entirety in your ezine, on your website, blog, or autoresponder, as long as you leave all links in place, do not modify the content and include the following blurb with it:
Thank you. Niche E-book Coach, Best-selling Author, Raymond Lai is the ceo of nicheebookmarketing.com. To learn more about this step-by-step niche e-book authoring and internet marketing system, and to sign up for free E-book tips to making money on line at:
http://www.nicheebookmarketing.com
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