|
Author: Brett Curry Article source: http://www.linkz.ws/. Used with author's permission.
Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.
Here are 4 proven ways to supercharge your business card into a powerful business tool.
1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on the back of the card that will remind customers how you are unique, better, and valuable. You could include a short bullet list of features and benefits. You could display some stats and figures, mention awards your product has won, or list a brief testimonial or two. Just a little bit of extra sales information can make a big difference in building relationships and encouraging sales.
2. Use the back of the card as an appointment card. Dr.'s and dentists do this frequently. But other businesses can use the same concept. Sales people of all kinds, realtors, consultants, professionals and more can use the back of their business cards as an appointment card. This is a good idea for several reasons. First of all, it increases the likelihood that a prospect will keep your card close by - at least until you have the appointment. Second, it gives you a reason to give customers more than one business card. The more cards they have the more likely they are to always have one handy when they need it. This is especially important if they are referring you to a friend or relative. They may have an extra card of yours laying around that they can give to someone.
3. Use the back of the card as a map to your store. Maps are important for people who are new to the area, or people who aren't familiar with your part of town. Also, with just a mailing address listed on the front of the card many people don't know exactly where you are. A map will clear that up and again help increase the chances of them hanging on to your card
4. Place a 12-month calendar on the back of your card. This is a very clever technique that is sure to have people keeping your card handy at all times. Believe it or not a 12-month calendar fits nicely on the back of a standard size business card. I remember when I got my first card that had a calendar on the back of it. It was from an insurance salesman and I literally kept it by my desk at all times. I found it to be much quicker to glance at this card than to thumb through a wall calendar or even to visit Outlook. Each time I picked up the card I remembered who had given it to me. This practice is applicable to any business and in any industry.
Using even one of these 4 tips will greatly enhance the impact that you business card will have. With just a little creative you can turn your business card from a necessary evil, to a powerful tool. Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail.
http://www.brochures.com
marketing@brochures.com
Mineral Makeup: A Natural Sunscreen
Mineral makeup may be your ticket to all natural sunscreen this summer.
Why Traffic Touts and List Pushers Are Bad For Your Business
In this Article we look at the second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt- In Lists. Good, Bad and Ugly Traffic...
What Every Manager Should Know About How to Win the Loyalty of Customers
Dr. Michael LeBoeuf, in his cassette album entitled, "Win Customers and Keep Them for Life" presents twelve principles that will transform the workplace into a ...
Nordic Track Treadmill
Nordic Track treadmills are renowned for their comprehensive range of features. Nordic Track treadmills provide a comfortable running surface on which users can...
A Look At Acid Reflux Treatment
Heartburn is a by-product of digestion, specifically affecting the esophagus and the stomach. The esophagus is a tube that delivers food into the stomach, and i...
Deep Linking and Hosted Marketing Pages
The problem with Search Engine Optimisation is that every body does it. Whenever a new technique gets into the public domain, it soon becomes overused. In order...
Personal Firewalls - Secure Your Computer
Learn about personal firewalls and how you can use them on your computer to keep out viruses and annoying spyware programs.
User Guide to Payday Loan Terminologies
Some of the terminologies and definitions a customer need while approaching for a payday loan cash advance are assembled here. Please go through and gain the wi...
Great Relationships: How to Get the Spark Back
Losing the spark - simply, if you will, falling out of love - is a natural and widespread phenomenon in long-term relationships. Learn how to survive the ebb an...
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must
grab your prospects attention in the first few seconds, or your efforts are wasted...
Plant! -- And Accept The Consequences!
Welcome to Weekly Wisdoms. Last week I found a new way to communicate over the internet with audio. After you listen,...
Using The Imagination To Create A Great Presentation!
Alistair clearly knew his subject - but what was frightening him was the thought of the major presentation that he was going to be making in a month's time.
Gardening - An Expression
Gardening reflects the inner you. It is a tool to nurture
your creativity. The colors you choose, how you arrange
your plants reveal a part of you.
You Are Losing Money If Youre Not Using RSS Feeds On Your Website!
RSS is a great new technology that benefits website visitors as well as webmasters. When visitors are kept happy with more fresh relevant content, and search en...
Factors that Affect the Nutritional Requirements of an Individual.
Factors that affect the nutritional requirements of an individual.
10 Smart Shopping Tips To Protect Your Family From Getting Sick
Prevention of food poisoning starts with your trip to the supermarket. Here's how to start off safely. 1. Pick up your packaged and canned foods first. Buy can...
Why Use Treadmill Belt Lubricant?
Treadmill belt lubricant is one of the most important things to purchase after your treadmill. Most people do not realize just how important treadmill belt lub...
How Can DNA Testing Help an Immigration Case?
How Can DNA Testing Help an Immigration Case? A look at the role DNA testing plays in bringing family members into the United Kingdom...
How To Find Your Dream Career
Finding your dream career can be planned out or it just falls into place almost by accident. For most, it is a combination of planning a career, but letting eve...
Three Search Engine Ranking Gold Tips
Easy usable information you can ACTION today.
Invest Now for Dividends Later
Learn how to start an investment plan and take steps to watch it grow.
Online Casino Bonuses Explained
Many casinos give away free cash bonuses when you sign up with them. These bonuses have conditions attached, however, and you must know how the bonuses work be...
The Offer to Purchase Real Estate Form
Buying a home is no doubt a major decision for everyone involved. Once you've found the perfect property, whether it is your dream home or an investment opportu...
Unholy Shadows: Gnosticism
This article provides a general overview of the basic tenets of Gnostic thought, the acute problems it presented the early Christian Church and the Church Fathe...
|
Print this page