|
Author: Allyn Cutts Article source: http://www.workoninternet.com/. Used with author's permission.
You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you're looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You'll be amazed at how fast you can create an effective salesletter.
1. Attention
What captures a reader's attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.
A Multi Level Marketer might start a sales letter like this:
• Experience the freedom of ...
• Being your own boss
• Financial independence
• Benefit 3 and so on .....
That gets their attention, and compels them to read on.
2. Interest
Here's where we sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features won't hold the customer's attention for long, so keep it short and sweet. Hey, it's great that your swimming pools have filters, etc., but let's face it... there's not a lot of excitement going on here!
3. Desire
Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselve whether it was the right choice. Don't make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include:
• The advantages of purchasing from YOU.
• Testimonials from other satisfied customers.
• An unconditional money-back guarantee.
• A good deal!
4. Action
Order now! Hey it says move it, but it doesn't pack the wallop of a stronger action statement like this one:
Hurry! Don't miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at www.....
Be sure to give details of how to order. Make it a part of the command... make it easy to do... provide several options.
Copyright 2005 Cutts Group, llc Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Fax Marketing : Reaching a New Niche of Customers
Fax Marketing allows you to save over 80% compared to traditional direct marketing methods. Studies show faxes get much more attention than direct mail, which...
Managing Monsters in Meetings - Part 2, Multiple Conversations
A simple side conversation can eat holes in a meeting. Here's how to stop them and bring your meeting back on track. (This is the second of a seven part article...
3 Steps to Defining Success and Defining Your Future
Q: Are you a success? A: Its all in how you define the word! An American investment banker was at the pier of a small coastal Mexican Village when a small boat...
Leverage Your Writing to Increase Your Affiliate Income
Writing can help you achieve targeted traffic, credibility, an internet profile, referrals, sales and more. This article addresses ways to leverage your writin...
Crisis Management
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites...
The Final Solution to Dating
Women in today's world have a huge advantage in the dating arena. As a result of outdated stereotypes, many women have never asked a man out in their entire li...
Check Out The Wonders Of Tea Tree Oil
Learn about the history and uses of tea tree oil and how it can benefit you.
Screenwriting, Screenplays, Screenwriters – Incremental Productivity
When attempting to understand Creativity and Innovation, it pays to import the vast range of research and knowledge that has been accumulated in these fields - ...
Connecting to Spirit
Every soul that is currently experiencing life on any level begins and ends as a whole. Our essence - the very core of our spiritual being - remains One with Go...
Debt Elimination 3
Eliminating your personal debt entirely is a tough proposition. But, having changed your mindset to be anti-debt, then you can move on to the next stage, planni...
FFP vs. CPFF Contracts
In the SBIR/STTR world, the single most important decision you need to make is whether you are going to bid a job as Firm Fixed Price (FFP) or as Cost plus Fixe...
A Place For Everything In Your Home
Are there homeless items living in your home? If you're like
most families, you have countless bits and pieces lacking
designated spaces, so the homeless items ...
Synthetic Fiber Hair Extensions Create Choice Hair Styles for Hair Loss and Fashion Clients
London based hair salon offers synthetic fiber hair extensions for fashion and hair loss patients. What are the advantages of synthetic fiber hair extensions? H...
Are the Benefits Worth the Costs?
Schizophrenia is a terrible illness, but sometime the cure can be almost as bad as the illness.
Liquid Vitamins and Nutrition – or Pills ?
Hardly does a day pass without the liquid vitamins viruses pills debate goes on. The important overall issue is getting
Food Addiciton!
"Hi, I have had a weight problem all my life. But I think it is more of a pleasure problem It is also a self esteem of issue. Food was always a reward or "to ke...
Homeopathy: A Natural Health 101 Article
No area of "natural" health is more divisive than homeopathy. In this article we'll examine the basics of homeopathy, the therapy that shouldn't work but has m...
How to Create an RSS Feed
An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need ...
Slogans: Creating and Using Them In Life, Career and Business
Marketing coach, Catherine Franz, shares with you all the
how-tos in creating slogans for your life, your career,
and your business.
Old Data in Database Marketing Software
Database Problems in Marketing.
Getting To The Root Of Unhappiness
Many people make themselves desperately unhappy by the way they live their lives, yet seem unable to change. Why? This article explores one possibility and offe...
The New Discovery That Makes It Possible To Get An Effective Workout In Less Time
People often complain about how they just do not have enough time to spend working out in a gym. It seems every year the lives of many Americans become more he...
Overview of Cellular Phone Carriers
How many times have you heard of people spending hundreds of dollars on the latest and greatest cell phone only to be disappointed by the bad signal? Dropping c...
Overview of FDA Recalled Drug - BEXTRA
Bextra is used to take care of an assortment of different conditions, including arthritis, menstrual cramps, and other types of chronic inflammation or low leve...
|
Print this page