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Author: Deanna Mascle Article source: http://www.articlealley.com/. Used with author's permission.
Ezine Advertising is still one of the top ways to advertise online because it is cheap, easy, and targeted.
If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that I have three tips that will save you money on Ezine Advertising.
Join The Directory of Ezines
Yes, it may seem a bit pricey up front but I have been a member for years and never regretted the money I paid -- because I made it back in savings! Not only do you get a lot of great bonuses and freebies but you will also be able to find a list of free advertising available from the ezine owners listed in the directory. Plus on top of that many of the ezine owners listed in the directory offer a discount to directory members. So if you think about the amount of money you might save over time -- the Directory of Ezines is actually a very big bargain!
Visit The Ezine Ad Auction
You will need to register to use this auction site but there is no cost involved.
At any given time there are hundreds of auctions available -- some starting at just $10. You can shop by category to more easily find your target audience and will find a range of ezines and ad formats available.
Ezine publishers put up regular offers and discounts on unsold space -- and either way you save money off their posted rates.
I regularly use Ezine Ad Auction to buy and sell ads. It is a great resource and I have developed some great, long-lasting relationships as a result.
Ask The Ezine Publisher For A Deal
Many Ezine Publishers are willing to offer special deals for either or both new advertisers or long-term advertisers. I used to have a "Test Drive Offer" for my ezines and currently offer some great discounts and free ads through my Renaissance Woman Online Ad Club.
I occasionally have advertisers contact me about a discount and if I have open space I am often willing to make a deal or at least a counter offer.
If you are a hesitant about boldly asking for a discount then simply contact the publisher to see if there are any deals available. Believe me, if they ad inventory available they will make you a deal--and it might be better deal than you would have dreamed of asking! Deanna Mascle will be glad to explain how Ezine Advertising Works or How To Advertise With Ezines (where the full text of this article is available). You can also learn more about saving money on your ezine advertising with the Renaissance Woman Online Ad Club.
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