|
Author: Robert Kempster Article source: http://www.marketingsource.com/. Used with author's permission.
1. Determine your current situation. How are you currently positioned in the market? How do you compare to the competition? Where would you like to be in a Year or in five years and how would you like to get there? Or more appropriately how can you get there, as it is not always the way that you want that works. Planning requires that you understand how you currently stand.
2. Calculate your operational budget and determine how much you can afford to spend on an Ad campaign. Also, this is the stage to decide your campaign mediums and the effectiveness of different mediums of advertising as it applies to the specific nature of your product and or services. It also helps to retain a percentage of your earnings towards future Ad campaign on an ongoing basis.
3. Since customers are the life-blood of any business, be sure to develop a good rapport with your customers. To keep your customers visiting, buying and begging for more; let them know how much you appreciate their business. Do not spare any personal touch you can invest in the relationship. It will pay for your time and effort tenfold. Create an Ezine to communicate with your customers and to generate new leads. This can be achieved by offering an opportunity to your visitors to subscribe to your ezine from your website or purchasing leads from a leads company.
4. Now, depending on your current position, you may not even have customers yet. If you are starting from scratch, your first order of business would be to start growing a customer base within your budget of course. Create or have a Strong Sales Copy done for your promotions. Consider targeted Ad campaigns through Google or other search engines. You may also consider some of the other 'Viral' marketing Traffic Exchanges out there. Online campaigns consist of generating traffic to your website as this would improve your ranking with the traffic exchanges. Your ultimate goal is to generate free traffic which comes from a high ranking in the traffic exchanges. In other words, you need to generate traffic first and then you can work on converting the traffic into buying customers or better yet, return customers.
5. Hire, rent, or buy a coach/mentor; and if you can not afford one, get some of the informative ebooks and magazines out there. Your decision making prowess would be much better with this kind of backbone. Take note that even with all the information you may acquire from books and magazines, nothing compares to experience. Now, if you have to go on your experience then you are setting yourself up to learn the hard and costly way.
6. I hope you are getting warmed up by now. This one is a must-do for all Internet marketers. I am talking about Forum participation and membership. In fact, this whole article could have been written around link promotion, and only one other means compares to Forums when it comes to promoting your link/website and increasing your ranking. Join a Forum that concerns your line of business. The Forum would promote your link as a result of your participation in discussions and postings. The flip side is that it also provides you for free, knowledge base that compares to hiring a mentor.
7. Position your business to benefit from other webmasters traffic. There are several ways to achieve this. The most prominent is link exchanges with other websites that are similar or complementary in nature to your business. You can do this by writing to the owner or webmaster of other sites, you can buy a link exchange program or join a link exchange. Most are free to join and some charge very minimal fees.
8. As your customer base grows and you start to reap the benefits of your actions. Be sure to acquire an Auto-responder to manage email campaigns and Ezine delivery. By now, your actions should start to show returns and you can complement your campaigns by purchasing a leads building campaign if you do not have one in place from the start. It is common knowledge among the big hitters that a lot of sales come from email campaigns. Use your Sales copy Ad to develop an email campaign, and stay in touch with your existing customers. This can also be used to sell new subscribers you generated using step#3.
9. Is your head spinning yet? Well if it is, you are on the right track for success and should now learn to relax and balance work and social responsibilities. This is a very crucial step to achieving anything in life. We all need to step back a little, so we can see more, refresh and increase performance. Everything contained here would be useless if you can not find balance. As you find relaxation, in whatever way you choose, remember to build a support system and share your experiences with acquaintances. You just might increase your network while doing something that relaxes you. The country club offers recreation and relaxation but, it also comes with networking opportunities.
10. At this point you should evaluate your performance and how much you are on Target or off. Go back to step #1 and reinvent the wheel again. By now you have some experience with your business and know what works best for your business. If at any point you find yourself too comfortable, go over your business plans with a fine toothcomb until you experience a little discomfort. This step would always keep you sharp, focused, and abreast of what needs improvement and adjustment. Remember, your goal is to increase sales and not to get too comfortable. Stay motivated and fairly dissatisfied. Robert Kempster is a fairly recent entrant into the Internet
Home Biz Club. Background spans Computer
Programming, Real Estate (former COO), and a
EMBA drop-out. A regular person.
6 Figure Income on a $79.90 shoe-string budget
http://www.ProfitCentral.biz
Mortgage after Bankruptcy - Bankruptcy Discharged Yesterday? Purchase a Home Today!
So you have been through a bankruptcy and surely have been told to wait at least two years before applying for a home loan. Waiting two long years without any g...
Foreclosure
Foreclosure under a mortgage requires a court ordered sale conducted by the sheriff or other court-appointed official.
Nike / Sears / Kmart
There is a lot to be said for brand equity achievements in today's market, and when it comes to top of mind awareness and steadfast consumer loyalty, Nike is at...
Turning Passion into Business - How to Build a Successful Website to Earn Money Online
Have you ever wanted to turn a hobby into a business? If yes, then this article is for you.
Gaining the Correct Golf Swing Plane
A swing trainer can also help you with your swing plane. It is a circular pipe device that is adjustable...
Joint Pain? Take NSAID or Glucosamine?
Joint pain is difficult to overcome. Which is more useful over the longterm to combat joint pain? Glucosamine or Ibuprofen? A published study provides the an...
Reciprocal Link Building That Works
Reciprocal linking has changed, and 9 times out of 10 your link request is simply deleted. This article details a proven tactic to secure relevant links to your...
That First Step To Massive Success
Do you ever procrastinate? So do I! I had some work to do yesterday and I kept putting it off. I thought to my self - I´ll wait until later when I feel more a...
How Dirty Dishes And Stale Bread Saved The World
Myths and legends often have their basis in a grain of truth. So I wondered if home remedies, alternative treatments, and folklore cures might also be based on...
Religious Tolerance and the Internet
The internet is a great resource of information on all kinds of topics, including religion. Unfortunately, there is also no shortage of religious intolerance a...
Prescription for a Happy Marriage
Prescription for a happy marriage: one cup of tea or coffee, to be taken each morning before rising.
Protecting Your Search Engine Rankings
How to protect your ranking and what NOT to do!
Why Content is King of Website Design
When you're running an online business, it's not your website design you need to worry about - it's your content.
African Safari Photography Best Five Destinations
A list of the places in Africa where the wildlife spotting potential is high enough to enable good animal picture opportunities.
Alternative Herbal Cures for Ailments
This article is about website providing authentic information about herbs and their usage to cure various ailments...
Submitting Articles to Ezines
There are currently over three hundred thousand ezine publishers online and they are all looking for one thing - good material for their newsletters. If you hav...
How To Avoid Common Diet Scams
Weight loss scams are everywhere. Learn what to look for and how to spot a scam before you waste time, money and potentially harm your health!
Weight Training: The Real Weight Loss Exercise
So you want to lose weight? Chances are, you'll spend the next few days "pigging out" while in the back of your mind you resolve that ...Starting Monday, no mor...
Simple Money Spells
Magic doesn't have to be complicated. Here are some very simple rituals that might help you increase the overall prosperity in your life. Some are old, some are...
Building Wealth by Paying Yourself First
When I look around at all of my friends, and a lot of my family, I see a lot of people living from pay check to pay check, under monetary stress. These same pe...
The Inevitable Job Interview Question: “Why Did You Leave (Are Planning To Leave) Your Last Position
This is a question that you can almost count on being asked at your next interview What the interviewer wants to know is, "Why are you available?" The answer y...
How To Select A Weight Loss Program
Choosing a weight loss program may be a daunting task. You may not know what to look for in a weight loss program or what questions to ask. This information can...
Blogging - Whats It All About
Short article about blogging.
Top 3 Strategies to Boost Your Perceived Value
Three ways to boost your perceived value are: deliver unexpected value, ensure your client's success and toot your own horn. Learn steps in how to do all three...
|
Print this page