|
Author: Erny Setyawati Article source: http://www.kabish.com/. Used with author's permission.
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more.
The word "ezine" is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific field on interest. At the same time they expose a gold mine of contact and possibilities! Ezines are delivered via email and 99 % of them are free. They can be sent daily, weekly, biweekly or monthly, it just depends on how the publisher of the ezine wishes to distribute the newsletter. Ezine is breakthrough of marketing solution today. We can promote our business with change banner, swap ad and write article. You can literally get hundreds of hits per day without spending a dime on advertising using ezines! There are ten techniques how to promote in ezine, although the impacts are indirect. They work and the potential is unlimited.
1. Write Testimonials!
Most Internet business look for and need testimonials. Testimonials give a business credibility and businesses know this. So they are always looking for kind words about their company that they can show to new prospect of customers. Therefore, anyone that comes to site and sees testimonial may well check out the site.
2. Write Articles and submit them to Ezine publishers!
Writing articles is really a great way to get free exposure. This particular method does take more time and some work but it can really reap huge rewards. I'm sure you've noticed when you read the articles in your favorite ezines , the author's information is listed at the bottom ( this is called a by -line ). Of course if you wrote an article, you would also include your own by- line. This tells folks who wrote the article and a little bit about the author including your URL. By submitting your article to as many ezines as fit your criteria, you have the potential of getting thousands of targeted hits FREE.
3. Give Away a Freebie!
Ezine publishers are usually looking for ways to keep their subscribers reading and interested contest are really a great way to accomplish this. A good way to get free exposure is to participate in a contest.
For example: Let's say that you sell health supplement. Suggest to an ezine publisher that relates to health possibly that you will be willing to give away one bottle of supplement to one lucky winner each issue. The publisher can do the drawing and email you the lucky winner's email address. Of course an announcement would take place in that issue and your company name and URL would be credited for the generosity. Of course you are giving away something of value but at the same time you are building credibility with the readership, creating recognition for your name and product .
4. Some Ezines Accept Free Advertising!
Do a search using The Directory of Ezines for ezines that accept free ads. This is a quick way to find them and is another way to get exposure at no cost. One thing to keep in mind, most ezines that accept free advertising are new and don't have many subscribers. Of course they are free you can place ads in as many as you have time for thus getting your ad in front of hundred of people.
5. Swap Ads !
This form of promotion may not apply to you unless you have your own ezine, another way to advertise free is to swap ads. Find other ezines that a circulation close to yours and who relate to what it is you are advertising. Offer to swap ads. Most will be glad to! This allows both of you to get fresh exposure. You will have your site being expose to hundreds of targeted.
6 . Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
7. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.
10. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders. ERNY SETYAWATI IS THE EDITOR AND PUBLISHER OF BALI GLOBAL MARKET. To know more visit us : http://www.baliglobalmarket.com
Build It and They Will Come
Simply putting out the message will not always work. You have to aim carefully to get the message to the right people at the right time. This article will give ...
Enough Already! Stop Coming Up With New Weight Loss Programs...
How an abundance of 'great weight loss ideas' almost ruined my life and how to stop Information Overload from ruining yours!
The Thanksgiving Blessing
"Wouldn't you just know it," muttered my husband, Randy. We had already been driving for a couple of hours in a pickup truck that we had borrowed from a friend,...
The Three-Mile Radius
To make your sales take off, focus on the Three-Mile Radius around your small business. There are plenty of nearby customers just waiting to find out about you.
Online Customer Service - The Cornerstone of a Successful Online Business
Think driving traffic to your site is your number one priority as a web-based business owner? Think again. It's what you do with that traffic once they get to...
Who Else Wants To Build Muscle Fast?
This article will give you a no nonsense way of putting muscle on quickly. Give yourself 60 days and watch yourself grow like magic! In fact people might think...
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the business you could ever handle? Charge almost nothing.
Search For and Find Your Motivation
Motivation is the key to success in whatever you want to accomplish. Goal setting is making a list of what you really want in your important life areas like car...
Four Tips for Finding Top Niche Markets
Finding the right market to sell your product or service to is important when it comes to online marketing. This is where the importance of choosing the correct...
Bill Gates: Why He is the Richest Man in the World
Small business is the wave of the future. Home office's are becoming second nature. Find out why and how you can achieve working from home success!
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsle...
Forgotten Dreams: At the End... Part I
At the end of your life will you be able to stand at your grave and say I lived an amazing life, I have lived what many didn't even know they could dream. I ha...
Is the Record Album Dead? Not by a Long Shot
The compact disc's arrival in 1982 seemed to signal the death of the long-play phonograph record, but twenty-three years later, it's still thriving...
Pressure Washer Concrete Cleaning Equipment
Cleaning concrete is tough and there is an easy way and a hard way. There is one thing you need to understand when you are pressure washer cleaning concrete; th...
A New Paradigm for Aging
We need to create a new attitude toward aging in the United
States. We should not encourage older adults to slow down
and take it easy. They should be encour...
I Want to Buy a Home - Now What?
You want to buy a home, but you don't even know where to begin. This article covers everything you need to know about buying a home - even if you don't have any...
The Idol-Makers
Dedicate time, energy, and resources for helping your employees develop and your small business will soar.
Understanding The First Rule Of Writing — Before You Start The Great American Book
In writing a book of any kind, the first rule is to know and understand why you want to write in the first place. Every writer needs to develop a theme that wil...
How Brand as an Intellectual Property has Led to Corporate Globalisation?
Globalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable ...
Changing Careers? How to Get Around the Three Major Mental Roadblocks to Success
A part of you can't wait to dive into your new career -- but you're also smart enough to know that you can expect a few bumps along the road to success. By far,...
How to Prevent Online Identity Theft
Identity theft rates one of the fastest growing crimes in America today and the Internet can make it even easier for some criminals to take your good name and d...
From the Heart
From The Heart A Look at Christianity from a Ministers Point of View. The following scriptures give us an insight on who we are and the awesome responsibility t...
Learn How To Write Poetry!
Learn to write poetry without ever taken a course...
Performance Appraisal Checklist: Raise Not Just Appraise Performance
It's that time again! Perhaps the most dreaded management practice is the annual performance review. Whenever the subject comes up, out comes the groans from ...
|
Print this page