|
Author: Alex Timaios Article source: http://www.kabish.com/. Used with author's permission.
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.
It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the "easy way to get money with affiliate programs" is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.
The following tips can help you to get maximum benefit of your AdWords Campaigns.
1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low.
2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value.
3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try a Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.
4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.
5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.
6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales
7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.
8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.
9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.
10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.
If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits! Alex Timaios is an international Internet Marketer.
He is the publisher of the the Ezine "Marketing Tips that Empower Success"
http://www.101homebiz.com/MarketingTips
Take Back Your Life 3
In parts one and two of this series, titled "Take Back Your Life" and "Take Back Your Life 2"; we discussed the importance of proper cell function and the neces...
Self-Replication, The All Important Third Step in Affiliate Marketing
You must duplicate your success with those who sign-up under you, or your business will not go far.
Review: Russell Shortos The Island At The Center Of The World
Norm Goldman, editor of bookpleasures and sketchandtravel, reviews a fascinating book pertaining to the Dutch settlement of New York City.
On Giving and Receiving
What do singers and athletes have in common? Both need breath to
fuel their performance. One technique they share for maximizing their
oxygen intake is to e...
Creativity Management - The Value of Being Prolific
When asked his secret to success, the author Graham Green said that it was down to his always writing 500 words a day. There are real reasons why this philosoph...
Kings Bay Saint Marys & Kingsland Georgia - Affordable Home Mortgages
Find a mortgage that is affordable for you and your family is easy. Take your time when choosing a lender and ask questions. This can result in a tremendous sav...
What Every Employee Should Know About How to Maximize His Potential for Success
There are countless books that describe success principles. Here are a few principles that I have summarized for you:
Retail Operations - Effective Branch Manager Support and Guidance
As a customer how often have you experienced poor service from people obviously unsuitable for a retail environment? As a retail executive, how often have you o...
Offer Letter Limbo
Waiting for the formal Offer Letter can be difficult. If they are not careful, Jobseekers can get stuck in Offer Letter Limbo. Here are 3 ways to avoid Offer Le...
5 Advertising Mistakes Most Small Businesses Make
Effective advertising is an investment in your business. Ineffective advertising is a liability and a waste of money. Here are the top 5 things to avoid making ...
The New Dating Game
Are you suddenly single again? Welcome to the new dating game. Now that dating on-line is an acceptable way to meet your "match," women often are making the ini...
The Three Largest Factors In Your Interest Rate
There are three major factors that affect how much you pay for a loan. Understanding these factors can save you time, money and frustration. 1. The Federal Re...
Confessions From A Fat Doctor
I never intended to get fat! I am not exactly sure how it happened, but there I was a 6'2" thirty-four year old pushing close to 270 pounds. My cholesterol was ...
Organizing Your Day
Learn how to better organize your day and be more productive.
Build Links and Your Brand: Article Marketing Delivers
Article marketing delivers both branding and search engine optimization benefit. This article includes a link to all 82 of the current article directories that ...
7 Ways Articles Will Increase Your Prospects, Publicity, and Profits
No matter what business you are in, writing articles can increase your prospects, publicity and profits. Here are the top 7 reasons why.
Learn How to Double and Triple the Size of Your Opt-in List by Helping Others
I think first of all, everybody deserves to have a large list of audience or subscribers, regardless of who they are, whether they are an ezine publisher or a r...
Franchisor Award Programs; Ideas and Innovation
Franchisors should also be heavy on the award side of motivational material. Award certificates and plaques should be given out to franchisees who perform above...
Protection from Lightning - Smart Strategies for Hikers and All Outdoor Enthusiasts
Prevention is your best protection against lightning. Learn how to read
the sky and where to run for cover. Increase your outdoor safety by
knowing what to do...
E-Power The E-zine Advantage
Since the whole topic of e-zine production can be overwhelming, I will just touch on the highlights to get you started.
NFL Divisional Breakdown
AFC South
Indianapolis Colts have a 97% chance of Winning the Division Title
The Colts have a margin of victory this season of 9.09 have scord an averaged of 28...
Five Tips & Five Steps --- To Sell or Not To Sell My Business
You've thought seriously about selling your business but you really don't know where to start. You have heard some horror stories about different selling proces...
From Now On, Europe Focuses On Dieting Pills
A state of emergency has been recently put on European Union agenda. In the next ten years, European countries will be "on diet". The EU countries have to manag...
Just Married- Take Some Vacation Marriage Advice
So you're just married, and you think that after your honeymoon, that's it for luxurious vacations right? As a married couple you've now got your mortgage to t...
|
Print this page