|
Author: Marcus Schroefel Article source: http://www.oxegen.us/. Used with author's permission.
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
But a search engine listing alone does not assure you will receive any new visitors to your Website until and unless you appear among the high rankers. Your Website must achieve higher search engine rankings in order that your customers are able to find your site promptly.
You will reach higher rankings if you follow the easy steps to optimise your website which I've compiled below:
1. Research Your Keywords!
This is the single most important aspect of search engine optimisation, so there simply is no way out. If you don't know how your visitors search for your product or service, then you are only guessing.
And can you imagine a hunter who doesn't know where to send his bullet? I bet you don't. Don't just assume you know how people are going to try and find you.
Visit your competition and look at the terms they use in the keyword tags and throughout their pages and compile a list of keywords.
You'll spend a good bit of time on this because it will payoff big later. Once you have your list, rank the phrases in order of importance starting with the most important keyword phrase.
2. Give Your Keywords Focus!
Now it is time to start getting the text for your pages ready. When doing so, you will want each of your pages to focus on one of the keyword phrases from your list. Your homepage should focus on your most important phrase and each subsequent subpage should focus on another keyword phrase.
Ideally, you should never focus on more than one or two keyword phrases per page. Trying to focus on more than this will dilute the theme of the page and could have a negative effect on your rankings.
3. Optimise Your Title Tag!
The title tag is one of the most important elements of your page. Search engines put more weight on the title tag than any other single element of your page. Your title tag should ALWAYS contain the keyword phrase you have chosen to target for that page.
Keep the tag short, no more than about 6 words generally, but make it appealing. Make the title irresistible to your visitors but keep it also short enough that you don't take away from the importance of your keyword phrase.
4. K.I.S.S. - Keep Your Pages as Simple as Possible!
Avoid overloading your page with things such as frames, excessive javascript, flash, too many graphics or image maps. This can have a negative affect on your search engine rankings.
A good rule of thumb is that the simpler the page, the better it will generally rank. Even tables, when used too much can break up the flow of the text on a page and hurt your chances at a top ranking.
5. Create Good Content!
For sure you will find top ranking sites with very little content, but you will have a much better time getting and keeping a top ranking with good content. This not only gives the engines more to index, but it gives your visitors something worth to read and absorb.
Your customers will thank you and they will be more likely to return in the future to do business. Don't just compile large lists of links - it's not very attractive to your customers.
You should make it to your personal rule to offer only high quality - no matter what target group you are trying to appeal.
6. Think Big!
What does this mean? Quite simply, it means that a site of 30 or more pages has, at least, 6 times the chances to get a top ranking as a site of 5 pages.
The more pages your site has with good, solid, quality content, the more keyword phrases you can target and the more chances you have of achieving a top ranking.
7. Create a System of Internal Linking!
You should be able to get to just about any page on your site within no more than 3 clicks. Consider creating a site map with links to all of the pages within your site. This will assist the engines in properly indexing your site.
When creating your internal links try to use the actual keyword phrase that you will be targeting on the page you are linking to as the link text. Many engines look at the visible text of a hyperlink as a description of the target page. If the visible text matches the focus of that page, it will help to give that page a boost in the rankings.
8. Build External Link Popularity!
Even if this might appear to be a long and arduous task, but it is crucial to your success. All of the top engines use link popularity quite heavily when ranking sites. It is important to note that it is not only the quantity of links that is important but also the quality of those links.
One link from a site such as Yahoo is worth as much or more than 100 links from unknown sites. Also remember, it is also important that you link to other sites. When linking to other sites, or attempting to get them to link to you, always shoot for sites that are of a similar theme as your site.
9. Monitor Your Rankings!
This is best accomplished through a program like Rank Me, WebPosition Gold, or other similar programs. If you see your position starting to slide, look at your competitors sites that have overtaken you and see if you can determine a pattern. This will tell you what you need to do to regain your position.
10. Keep Going!
Now that your're at this step keep at it, don't quit. This is just the beginning. If you don't get a top ranking right from the scratch don't get discouraged. Therefore be consistent and patient in your efforts.
This will establish a basis for building a successful business online for years to come. Heck, how did your first attempt at rideing a bike turn out?
Give yourself some time to get accustomed to this new field. Keep tracking your progress, analyse your competition, and making adjustments, and in no time at all, you will find yourself sitting among the high rankers. About The Author
Marcus Schroefel is an Author, Publisher and Success Coach. Visit: http://www.mindclicking.com. You can get more proven traffic generating tips delivered to your e-mail box just 5 minutes away --- for FREE by sending a blank e-mail to: trafficgenerator@robotreply.com.
Dont Be a Secret Agent
Article is an excerpt from "Business Secrets Men Don't Tell Women" revealing how women and men view self-employment differently! Book by Gina Novelle and will b...
Short on Time?
Are you short on time? No time to excercise, no time to relax, no time to find time!
The Top Ten Reasons to Hire a Coach
Everyone has a coach but what do they do with them? Is having a coach the competitive edge everyone talks about? What are the reasons people are hiring them? ...
Magnetic Sponsoring: The Next Evolution in Home Based Business
To be successful, one must do what successful people have done. One successful entrepreneur shares his knowledge after a five-year struggle to find the perfect...
Time to Practice Yoga
There are many things that we know, we should do, but there's never enough time. Would you like to have more time for your family, Yoga practice, and some qual...
A Look at Interracial Relationships
Interracial relationships deal with all of the usual difficulties plus negative input from society at large, which means that people you don't even know and hav...
3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing
Learn 3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing
Music as Therapy?
Frustrated in a gridlocked? Job got you stressed out? The children have you going crazy?
Traditional Lighting - What Is It?
For those considering what kind of lighting style to use when decorating their homes, Traditional Lighting needs to be given serious consideration. Traditional...
Work Less, Earn More As An Infoproduct Publisher
You may want to join the growing pool of home-based information
product publishers in this exciting business, but wonder where you will find the time? It take...
How to Create an Attitude of Cooperation
As teachers, parents, and caring adults, we want to create an atmosphere where mutual respect and support are inherent and people learn to self-manage. We do ne...
Train Your Buddy To “Walk” & “Dance” - Warning: Not All Dogs Can Do It!
Standing and walking on the hind legs are tricks that put an abnormal strain upon the muscles of the back and hind legs and most dogs require considerable pract...
Pre-Fabricated Steel Buildings
More and more construction is being done with steel in recent years, as more people learn about the many benefits of using steel vs. other construction material...
Diabetes Awareness: The Downside... a New Wardrobe?
I can't understand why anyone who has diabetes wouldn't exercise
and watch what they eat.
Battle of Armageddon
This will be last and final event of the Great Tribulation. The Bible says that immediately after the Tribulation occurs, Jesus will return back to us for His s...
Most of Us Talk and Think About Nutrition and Exercise as a Distant Activity to be Started Some Day!
If you do not take time to stand back at your nutrition and exercise habits then be ready with a big paycheck for those hospitals bills and some loans because y...
Build A High Profit Business With Affiliate Programs
QUESTION:
I am considering starting an ebusiness using affiliate programs, but there is so much hype out there I can't figure out which programs would work bes...
Moving to the Other Side of Box
Few books have impacted my perspective on human psychologically and behavior. A little over a year ago I read a book by Dr. Martin Seligman called, "Learned Op...
Creating A Prenuptial Agreement
Embarking upon a marriage is a wonderful time in life - emotions are running high and you have great optimism about the future you will build together. The last...
For Meeting Planners: Organizing Your Office for Less Stress and More Profit
If you discovered your speaking career depended on how organized
your office was, your reaction could range from complete
composure to sheer terror. Even the m...
The Liberal Solution: Assault a Conservative?
Ok, here is what happened: On March 31, 2005, Pat Buchanan, conservative commentator and former presidential candidate, was giving a speech at Western Michigan ...
Coupons that Work
Coupons are used by almost everyone. If you want to have your coupon kept and used then read through this article on producing coupons for getting a better resp...
Investing in Residential Real Estate: Achieving Positive Cash Flow
When investing in real estate, it is highly desirable to achieve positive cash flow on a month-to-month basis. This is true even if you are counting on propert...
Take a Gratitude Break
Are you too busy to take a gratitude break? Then you're too busy! As the old saying goes, we're not grateful because we're happy, we're happy because we're gr...
|
Print this page