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Author: Jean Lam Article source: http://blog.default.co.yu/. Used with author's permission.
Did you know that you can dramatically increase the number of
visitors that come to your site on a daily basis from Google?
And it's not constantly improving your position in Google search
engine result pages(SERPs) for your competitive keywords which
can take some time after working on your search engine marketing
campaigns.
I take this example from Google because I've experienced it some
time back now. Apart concentrating on getting and maintaining
a top 10 ranking in Google, there are lots of easy traffic
sources that you haven't exploited yet. We are still talking
about search engine traffic here.
What's that strategy you ask? The answer might surprise you but
it's a technique that works and is pretty legitimate. It's not
creating stand alone or doorway pages with practically no
content, overly optimized with keywords and a link back to the
homepage. Doorway pages work but only if you know how to do it
well. And this article will talk a bit about this topic as well.
The strategy is to search for overlooked keyword phrases which
are not too competitive and create effective doorway pages
related to these keyword phrases. These pages can be promoting a
product for instance.
Just by adding a few effective doorway pages, I managed to make
9 sales in just a few short weeks and earned $364.59.
Imagine you come up with several keyword phrases that generate
a few monthly searches, you now have several pages. So each
page targeting a specific keyword phrase is worth traffic
and not any type of traffic but it will be targeted.
So if you have one page which brings you only 1 visitor per day
and you have 50 pages, you can easily receive 50 visitors per
day for free. You see the potential now.
Keywords that have about 1000 searches on Yahoo! Search
Marketing Solutions previously known as Overture at
http://inventory.overture.com/d/searchinventory/suggestion
are valuable keywords with lower competition.
If you are using Wordtracker at http://www.wordtracker.com, a
keyword with only 10 searches per day can get you a good ranking
and bring you traffic.
If you have already a website which is generating traffic, you
can dramatically increase your numbers, simply by adding
relevant doorway pages targeting a specific keyword. These
pages have content and have your optimized navigation menu on
it with their specific keyword phrases. These pages are just
an entry to your site nothing more nothing less.
They should not be overly optimized with keywords but they
must have some optimized content which is readable by your
visitors and friendly for the search engines as well.
If you have a good website which is crawled by Google's robot
called "Googlebot" often, your new pages will get spidered
and indexed fast and will start bringing you small loads of
targeted traffic.
But be careful when adding pages, don't go in a frenzy with
this and add hundreds or even thousands of pages all of a
sudden. For eg if your site has 50 pages already indexed in
Google and ranking well and you add 100 new pages at once,
your indexed pages might suffer a temporary drop in
rankings. The key here is to add pages on a regular basis
say 1 or 2 pages daily until you reach the total number of
pages to be added.
Why not capitalize on this free source of traffic? The key
is to research your keywords well first, work on your content
and create these pages afterwards.
Your website will grow bigger and bigger with time and it will
attract loads of targeted traffic from multiple keyword
phrases.
Good luck and happy research and optimizing. This article can be freely published on a website as long as
it's not modified in any way including the author bylines,
plus the hyperlink must be made active just like below.
Jean Lam is the author of the highly acclaimed eBook
Top Search Engine Ranking Secrets in Google Revealed,
a concise, step-by-step guide to high search engine ranking for
the beginner to intermediate level webmaster.
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